There are three discussion topics. Choose any two topics. TOPIC 1: AMA Definition of Marketing PROMPT: Discuss at least three components of the AMA marketing definition (creating, communicating, delivery, exchanging) that...
Final Project: The objective of this project is to analyze how a luxury brand operates in the global market, how it creates and maintains its brand identity, how it adapts to changing consumer preferences and trends, and how it leverages digital technologies and data...
You are the owner of a small to mid-sized business. You are currently developing your marketing plan for the upcoming year. The marketing plan will include both the tactical and strategic plan elements. You will also discuss the implementation and evaluation of the...
The purpose of this assignment is to demonstrate how defining market segmentation using personas strengthens targeting within a digital marketing campaign. Using what you learned from the Topic 2 Resources, complete the "Audience Personas" template by...
A written report should be submitted online through Moodle by 3.00 PM on Thursday 7 th of December 2023. The report should be a maximum of 3,500 words. The word limit does not include the Abstract, Table of Contents, List of Figures/Tables or...
Please use the following two links to gather information regarding Trace Natural Waters: http://www.marketwired.com/press-release/trace-natural-waters-expands-distribution-now-available-across-canada-2098015.htm http://www.tracebeverages.com/...