Many digital and social media sites are widely used in marketing strategies. Prepare a 10- to 15-slide presentation with detailed speaker’s notes and visuals elements. Complete the following in your presentation: Identify a company that could benefit...
Select an organization that you are familiar with and complete a SWOT analysis on the business. In addition to the SWOT table, be sure to also provide a write-up that discusses each of the elements you included in your SWOT table. Reference material should be...
OVERVIEW Consumer Behavior (CB) is the “psychology” of marketing. One definition of a Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services,...
This is a graded assignment – 20 points based on your response to the following questions. It should be a couple of good paragraphs (complete sentences; approx. 180-250 words). Select a company you have seen in the news or advertisements lately (or maybe...
Marketing Analysis for a company. The attached assignment gives you a choice of 2 companies (Mattel or lululemon), instructions for how to research and write the paper, and an outline to follow. There are also resources in Modules (Help Documents & Links)...
P 1. Basic principles of market research • Product and branding concepts • Developing and managing products (3 pages cover these topics) 2. Basic principles of pricing • Principles of pricing strategies •...
