It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various businesses and pricing strategies.
- Match each business with the pricing strategy that you believe the business is using.
- Discuss why you think the business is using the pricing strategy that you did.
Business:Pricing Strategy:
Bentley Motors
Motorola
Kohl's
Dish Network
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Strategies
Penetration Pricing
Pricing Skimming
Premium Pricing
Competitive Pricing
Economy Pricing
Promotional Pricing
Discussion Response Requirements
For all of the course discussions, there are no right or wrong answers. You are simply responding to questions in your own words. Do not copy and paste content from the web. This is a violation of Strayer's Academic Integrity policy.
- Respond to the discussion with at least four good sentences for each bullet point. Make sure you address all points of each bullet.