First, find out the academic concepts about these two issues. 1. Key elements and challenges of international strategy implementation 2. Cultural adaptation and localization strategie

First, find out the academic concepts about these two issues. 1. Key elements and challenges of international strategy implementation 2. Cultural adaptation and localization strategies in strategy implementation.

Secondly,according to case answer the question: What are the core values and strategy that PUMA wants to implement in India?