You’ve been a market research analyst at Prime Apparel for a few months now and have had time to review all of the marketing strategy data that was developed by the new marketing manager. Your review includes interpreting the research and analytics that were used to make decisions and how the communication of those decisions impacted sales. This information is beneficial for when you need to present a sales update to the rest of the leadership team.
Assessment Completion Instructions
This assessment is split into 2 parts that need to be completed in the following order:
- Complete the marketing simulation. You will repeat The Four Ps of Successful Strategy Simulation you completed in Wk 5. You may use these same marketing selections in this week’s simulation (based on the notes you took in Wk 5) or adapt your decisions with each attempt to reach the goal of a net profit of $1,500.
- Create a presentation using the instructions below in which you assess the effectiveness of business communications in relation to the sales of the backpacks to present to leadership team.
- Assessment Deliverable
Analyze the marketing strategy you developed and finalized while completing Wks 5 and 6: The Four Ps of Successful Strategy Simulation. Based on the strategy, create an 8- to 10-slide presentation to present to the leadership team in which you assess the effectiveness of business communications in relation to the sales of the backpacks. Include the following:
- A summary of the marketing strategy
- An evaluation of 2 communications methods used and how these methods impact the sales approach
- Recommendations for how Prime Apparel can evaluate business research and analytics to support planning and decision-making
- An explanation of how the marketing strategy impacts sales decisions, including how the sales teams need to communicate these decisions and information
COM/539 v3
Copyright 2022 by University of Phoenix. All rights reserved.
COM/539 Grading Rubrics Wk 2 Summative Assessment: Influencing Skills Email ……………………………………………………………………………………………………………………………… 2 Wk 4 Summative Assessment: Customer Relationship Management Sales Pitch …………………………………………………………………………………………. 4 Wk 6 Summative Assessment: Sales Presentation ……………………………………………………………………………………………………………………………………. 6
Grading Rubrics COM/539 v3 Page 2 of 7
Copyright 2022 by University of Phoenix. All rights reserved.
Wk 2 Summative Assessment: Influencing Skills Email
Criteria Exemplary 90–100% A- to A
Proficient 74-89% C to B+
Developing 60-73% D to C-
Needs Improvement 0-59%
F
1. Expressive Communication
Weight: 30%
Thoroughly evaluated the verbal and nonverbal communication strategies Johan used in his conversation with Britni in the scenario and included an example of how to improve both skills
Moderately evaluated the verbal and nonverbal communication strategies Johan used in his conversation with Britni in the scenario and included an example of how to improve both skills
Partially evaluated the verbal and nonverbal communication strategies Johan used in his conversation with Britni in the scenario and included an example of how to improve both skills
Vaguely evaluated or did not evaluate the verbal and nonverbal communication strategies Johan used in his conversation with Britni in the scenario
2. Receptive Communication
Weight: 30%
Thoroughly evaluated the verbal and nonverbal communication strategies Johan received from Britni in the scenario and included an example of how Johan can more effectively respond to her cues
Moderately evaluated the verbal and nonverbal communication strategies Johan received from Britni in the scenario and included an example of how Johan can more effectively respond to her cues
Partially evaluated the verbal and nonverbal communication strategies Johan received from Britni in the scenario and included an example of how Johan can more effectively respond to her cues
Vaguely evaluated or did not evaluate the verbal and nonverbal communication strategies Johan received from Britni in the scenario
3. Technology Recommendations
Weight: 10%
Recommended an insightful use of technology Johan can use to enhance his communication in this scenario
Recommended an adequate use of technology Johan can use to enhance his communication in this scenario
Recommended a limited use of technology Johan can use to enhance his communication in this scenario
Recommended an improper use of technology Johan can use to enhance his communication in this scenario, or did not provide a recommendation
4. Adaptive-Selling Strategies
Weight: 15%
Identified 2 insightful adaptive-selling strategies that Johan could have used to strengthen his position
Identified 2 sufficient adaptive-selling strategies that Johan could have used to strengthen his position
Identified 2 somewhat sufficient adaptive-selling strategies that Johan could have used to strengthen his position
Identified 2 inaccurate adaptive-selling strategies that Johan could have used to strengthen his position, or did not identify strategies
Grading Rubrics COM/539 v3 Page 3 of 7
Copyright 2022 by University of Phoenix. All rights reserved.
Criteria Exemplary 90–100% A- to A
Proficient 74-89% C to B+
Developing 60-73% D to C-
Needs Improvement 0-59%
F
5. Constructive and Professional Feedback
Weight: 10%
Provided constructive and professional feedback in a clear and inclusive manner
Provided constructive and professional feedback in a mostly clear and inclusive manner
Provided constructive and professional feedback in a somewhat clear and inclusive manner
Provided constructive and professional feedback in an ineffective manner, or did not provide feedback
6. Expression of Ideas/Thought and Audience Awareness: Written Communication
Weight: 5%
Thoroughly put ideas and thoughts to words, using relevant content and appropriate forms of communication to convey the information Comprehensive awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance
Moderately put ideas and thoughts to words, using relevant content and appropriate forms of communication to convey the information Adequate awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance
Vaguely put ideas and thoughts to words, using relevant content and appropriate forms of communication to convey the information Minimal awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance
Did not put ideas and thoughts to words, using relevant content and appropriate forms of communication to convey the information Did not have an awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance
Grading Rubrics COM/539 v3 Page 4 of 7
Copyright 2022 by University of Phoenix. All rights reserved.
Wk 4 Summative Assessment: Customer Relationship Management Sales Pitch
Criteria Exemplary 90–100% A- to A
Proficient 74-89% C to B+
Developing 60-73% D to C-
Needs Improvement 0-59%
F
1. Sales Pitch
Weight: 30%
Clearly communicated the value proposition of placing ads in both online and print versions of the newspaper in a respectful and professional manner
Sufficiently communicated the value proposition of placing ads in both online and print versions of the newspaper in a respectful and professional manner
Partially communicated the value proposition of placing ads in both online and print versions of the newspaper in a respectful and professional manner
Vaguely communicated or did not communicate the value proposition of placing ads in both online and print versions of the newspaper in a respectful and professional manner
2. Objection Chart: Objection
Weight: 20%
Listed perceptive objections that covered the 5 types of objections
Listed sufficient objections that covered the 5 types of objections
Listed flawed objections that may not have covered all 5 types of objections
Listed inaccurate objections that may not have covered all 5 types of objections, or did not list objections
3. Objection Chart: Potential Objection Reasons
Weight: 20%
Predicted an insightful potential reason for each listed objection
Predicted an acceptable potential reason for each listed objection
Predicted a superficial potential reason for each listed objection
Predicted an unacceptable or inaccurate potential reason for each listed objection, or did not list potential reasons
4. Objection Chart: Potential Objection Responses
Weight: 25%
Predicted an insightful potential response for each listed objection
Predicted an acceptable potential response for each listed objection
Predicted a superficial potential response for each listed objection
Predicted an unacceptable or inaccurate potential response for each listed objection, or did not list potential responses
5. Expression of Ideas/Thought and Audience Awareness:
Thoroughly put ideas and thoughts to words, using relevant content and appropriate forms of
Moderately put ideas and thoughts to words, using relevant content and appropriate forms of
Vaguely put ideas and thoughts to words, using relevant content and appropriate forms of
Did not put ideas and thoughts to words, using relevant content and appropriate forms of
Grading Rubrics COM/539 v3 Page 5 of 7
Copyright 2022 by University of Phoenix. All rights reserved.
Criteria Exemplary 90–100% A- to A
Proficient 74-89% C to B+
Developing 60-73% D to C-
Needs Improvement 0-59%
F
Written Communication
Weight: 5%
communication to convey the information Comprehensive awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance
communication to convey the information Adequate awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance
communication to convey the information Minimal awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance
communication to convey the information Did not have an awareness of audience through use of effective delivery techniques, evidence, sources, and illustrations to support stance
Grading Rubrics COM/539 v3 Page 6 of 7
Copyright 2022 by University of Phoenix. All rights reserved.
Wk 6 Summative Assessment: Sales Presentation
Criteria Exemplary 90–100% A- to A
Proficient 74-89% C to B+
Developing 60-73% D to C-
Needs Improvement 0-59%
F
1. Marketing Strategy Summary
Weight: 15%
Thoroughly summarized the developed marketing strategy
Sufficiently summarized the developed marketing strategy
Somewhat summarized the developed marketing strategy
Minimally summarized the developed marketing strategy, or did not summarize the marketing strategy
2. Communication Methods
Weight: 15%
Insightfully evaluated 2 communication methods used and how they impacted the sales approach
Sufficiently evaluated 2 communication methods used and how they impacted the sales approach
Partially evaluated 2 communication methods used and how they impacted the sales approach
Narrowly evaluated 2 communication methods used and how they impacted the sales approach, or did not address the impact on sales
3. Recommendations
Weight: 30%
Provided insightful recommendations for how Prime Apparel can evaluate business research and analytics to support planning and decision- making
Provided competent recommendations for how Prime Apparel can evaluate business research and analytics to support planning and decision- making
Provided flawed recommendations for how Prime Apparel can use business research and analytics to support planning and decision- making
Provided superficial recommendations for how Prime Apparel can use business research and analytics to support planning and decision- making, or did not provide recommendations
4. Impact on Sales Decisions
Weight: 35%
Thoroughly explained how the marketing strategy impacts sales decisions and how the sales teams need to communicate these decisions and information
Sufficiently explained how the marketing strategy impacts sales decisions and how the sales teams need to communicate these decisions and information
Somewhat explained how the marketing strategy impacts sales decisions and how the sales teams need to communicate these decisions and information
Narrowly explained how the marketing strategy impacts sales decisions and how the sales teams need to communicate these decisions and information, or did not explain impact
Grading Rubrics COM/539 v3 Page 7 of 7
Copyright 2022 by University of Phoenix. All rights reserved.
Criteria Exemplary 90–100% A- to A
Proficient 74-89% C to B+
Developing 60-73% D to C-
Needs Improvement 0-59%
F
5. Digital Information Literacy
Weight 5%
Researched and gathered enough information from a variety of sources, analyzed the plausibility and accuracy of information and utilized appropriately to inform action
Mostly researched and gathered information from a variety of sources, analyzed the plausibility and accuracy of information and utilized appropriately to inform action; more detail is needed
Partially researched and gathered information from a variety of sources, analyzed the plausibility and accuracy of information and utilized appropriately to inform action; much more detail is needed and there may be some inaccuracies
Did not research or gather information from a variety of sources, analyze the plausibility and accuracy of information and utilize appropriately to inform action, or did so with major inaccuracies
- COM/539 Grading Rubrics
- Wk 2 Summative Assessment: Influencing Skills Email
- Wk 4 Summative Assessment: Customer Relationship Management Sales Pitch
- Wk 6 Summative Assessment: Sales Presentation