You are the vice president of HR of a publicly-traded organization. This organization currently follows one specific market differentiator and has for a decade. However, the CEO is

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Human Resource Policy

Mar

University

LDR5100CBE

Dr. Ed.D

07/19/2023

Human Resource Policy

Wal-Mart is a publicly-traded organization that focuses on hypermarkets, grocery stores, and discount stores. The company is one of the biggest retailers globally by revenue. The organization has outlets in more than 20 countries, making it an international business. The business model focuses on the low pricing of goods compared to its competitors achieving it through its large-scale operations which ensures suppliers sell goods at relatively low prices. The main differentiator for Wal-Mart is its low prices, which helps them maintain and expand its market share and have a competitive advantage (Burbach, 2021). To maintain competition and grow further, we aim to add a new market differentiator, personalized shopping, which focuses on consumer needs to understand and recommend the necessary goods for them.

Purpose

The purpose of introducing the new market differentiator is to ensure continuous improvement. A company's market differentiator can help it attract new customers. This can be achieved by making its offerings more appealing to potential customers. For instance, by providing a service or product that is not available in other areas, a company can attract potential customers. A market differentiator can also help an organization retain its existing customers (Burbach, 2021). By providing a superior service experience or a loyalty program, an organization can keep existing customers coming back. 

A market differentiator can help boost sales by making a product or service more appealing to consumers. For example, by offering a better deal than its rivals, an organization can entice more customers who are seeking bargains. A market differentiator can help a company gain a competitive edge by making it harder for its rivals to copy it. For instance, a company can gain an edge by having a unique trademark or patent, which can be hard for other firms to copy (Pandey et al., 2021). A company's market differentiator can be a powerful tool for boosting sales, attracting new customers, retaining existing ones, and generating a competitive edge for all kinds of businesses.

Scope

The scope of the study will focus on the company’s operations and analyze the market trends to determine the course of action. 

Definitions

Market differentiator: A product or service's characteristic or appeal to a target market is what sets it apart from its competitors. This is how you distinguish yourself from the crowd and increase sales and brand loyalty (Pandey et al., 2021).

Product differentiator: A product or service's features or quality can make it stand out from the crowd and attract customers. Some of the factors that can influence a product's appeal include price, design, and features.

Brand differentiator: A brand's differentiators are the things that distinguish it from its competitors. These include the name, logo, colors, and slogans.

Policy statement

The company's impetus is its focus on providing exceptional customer service. We aim to establish a lasting impression with each interaction and take on a distinct competitive advantage over our rivals.

The policy focuses on the organization abiding by its values. Firstly, exemplary customer service is vital in meeting customer needs and ensuring they gain satisfaction by addressing their concerns. Furthermore, personalized attention to the consumers also helps in improving communication and good working relationships (Burbach, 2021). 

References

Burbach, C. (2021). Walmart Strategic Analysis. UNL Digital Commons. Retrieved from https://digitalcommons.unl.edu/honorstheses/382. doi:10.18278/honorstheses/382

Pandey, R., Dillip, D., Jayant, J., Vashishth, K., Nikhil, N., Qi, T. J., …&Qhi, L. Y. (2021). Factors Influencing Organization Success: A Case Study of Walmart.  International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP),  4(2), 112-123.

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Feedback for student

7/20/23, 3:09 PM

Hi M,

 

Thank you for submitting deliverable two, I enjoyed reading it. There is feedback below for each of the rubric criterion that includes what you will need to do to earn a higher score.

 

Criterion 1 – Great job on clearly, strongly, and specifically identifying the old and the new market differentiators for Walmart. I would like to have seen a little more discussion about the new market differentiator in this section, but this rubric standard was met.

  

Criterion 2 – The purpose section is supposed to define the purpose of this policy. Typically, policies exist to provide employees and other INTERNAL stakeholders with guidance. In this case we are writing a policy about hours of work and attendance that support the new market differentiator. In the scope section you mentioned a study – we are not performing a study. We are writing a policy and by scope, as noted in the live lecture, we mean to whom does this policy apply? Does it apply to everyone in the organization? Does it apply to the new business unit or who? To earn a higher score in this area you will need to discuss the purpose of this policy, and the scope which means to whom this policy applies.

  

Criterion 3 – Great job clearly and strongly providing definitions in your policy. Definitions help employees and others to understand how such terms are used in your policy. If there are terms listed in this section, they must be used in the body of your policy.

  

Criterion 4 – The policy statement should clearly define how the new policy supports the new market differentiator regarding hours of work and attendance. There is no mention of hours of work and attendance in your paper and those two points are the crux of the assignment. Hours of work and attendance should be mentioned in ALL sections. A policy statement typically relates to your expectations for employee behavior, be it work behaviors or personal behaviors in the workplace. Authoring and implementing a policy statement announces your expectations of employee behavior by establishing rules for everyone in the company to abide by. To earn a higher score in this section you will need to write a policy statement that defines expectations related to hours of work and attendance. Imagine you are a new employee, and you look to the organization's policy manual to define your hours of work and attendance – you should be able to find them in the policy manual.

 

Criterion 5 – There really is no discussion of how this policy supports the new market differentiator. To earn a higher score, you will have to identify specifically how this new policy supports the new market differentiator.

 

Criterion 6 – Great choice of references, it appears you used sources from the university's library as instructed.

 

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