Week 8 Case Analysis (MKT6250 Healthcare Marketing)
- Due Friday by 11:59pm
9781284200171_CASE_Should There Be the Marketing of Body Parts.pdf
Read the attached case, the textbook chapters, and watch the videos to be able to analyze the case.
The issue presented in this case is a serious and difficult issue from a religious, moral and health care perspective. There are significant wait times for organs in several important areas to maintain bodily functions for people in the U.S. In addition to the established procedures that have been used to harvest organs, sadly there has been a black market that has also occurred for organ harvesting. Within the medical profession some have questioned whether individuals should be paid to donate and whether this might, with appropriate regulations, lead to greater pools for donated organs and the reduction of wait times in needed areas. The challenge then is to determine some of the ethical perspectives around this issue.
Discuss both the pros and cons of "pay-for-parts".
Instructions:
The Case Analysis must follow the following guidelines:
- You must give a quality analysis of the case based on the key terms showing mastery, using clear logic, and supporting facts. Also, the analysis must directly address the case using chapter readings and research.
- Case Analyses test the understanding of key elements of Healthcare Marketing, therefore, they must be thoroughly addressed.
- You must use citations with references to document information obtained from sources. The key elements and concepts of Healthcare Marketing are found in the sources listed in the syllabus (it is your duty to search for them, read, analyze, evaluate, summarize, paraphrase in your answers, and cite the authors who wrote the articles, books, term papers, memoirs, studies, etc. What it means is that you will have not less than 5 references from the listed sources.
- Grammatically correct paper, no typos, and must have obviously been proofread for logic.
- Avoid direct quotes, you must paraphrase and cite. If you direct quote (two words or three words, mission statements, phrases, etc.) you must include in your citation parenthesis page number or paragraph number. When you direct quote Brand taglines, you must include the Brand name in the citation parenthesis.
- Key terms or Questions must be typed out as headings, with follow-up analysis or answers in paragraph format, and a summary or conclusion at the end of the paper.
The Case Analysis must be in APA format
Copyright © 2022 by Jones & Bartlett Learning, LLC, an Ascend Learning Company
Essentials of Health Care Marketing, Fifth Edition Eric N. Berkowitz
The Ethics of Donor Transplants Each year in the United States, there is a significant wait list for donors for heart, liver, and kidney transplants. Many states have allowed individuals to indicate whether they would be willing donors should it be necessary if they were in a tragic automobile accident, and thus have such an indication for donation identified on their driver’s license. In fact, in some countries, research has indicated whether it is best to ask for individuals for such a donation or indicate the person is a donor unless they want to deny consent as a way to increase the donor pool of available eligible transplants. The table below lists the wait time for some of the major transplant body parts in the U.S.
Body Part Wait time in the U.S. Source
Kidney 5 years https://www.kidneyfund.org/kidney-disease/kidney-failure/treatment-of-kidney-failure /kidney-transplant/transplant-waitlist/
Heart 1.9 to 2.6 months of patients with greatest severity
Goldstein BA, Thomas L, Zaroff JG, Nguyen J, Menza R, Khush KK. Assessment of Heart Transplant Waitlist Time and Pre- and Post-transplant Failure: A Mixed Methods Approach. Epidemiology. 2016;27(4):469–476. doi:10.1097/EDE.0000000000000472
Liver 321 days https://columbiasurgery.org/liver/liver-transplant-waiting-list
This issue is a complex, religious, ethical, and moral question for many people. However, for those in need of a body part, it is a life- saving question. In the United States, the selling of a body part has been illegal for decades. However, body parts are available through rather unsavory sources in many overseas countries. That said, the deceased Pope John II had noted that the selling of any body part was a “vio- lation of the dignity of the human person.” In a 2005 meeting of the American Transplantation Congress, a surgeon noting the rapid rise in wait time had actually proposed to the Congress a regulated system of live kidney donor sales. This system would contain regulatory and insurance incentives to safeguard the potential exploitation and ethical concerns along with careful donor medical and psychosocial evalua- tions, a fixed tax-free payment to the donor, and an option of short- or long-term health and life insurance. The transplant surgeon equated this approach to the same situation that was occurring with the uterine rental by surrogate mothers that was legal within the United States.1
In 2015, more than 123,000 individuals were waiting for a transplant involving some body part. Forbes magazine actually had an article entitled “Let people sell their organs,” which ran in December of that same year. The article noted that on the black market, a kidney can sell for almost $160,000.2 Finally, in a short article that appeared in the Journal of Medical Ethics, two authors observed that there is an actual hypocrisy in the argument against the selling of body parts from live donors as opposed to harvesting organs from cadavers. Everyone involved in the transplant process receives a benefit—the surgeons and assist team are all compensated for being involved in the important process. Most importantly, the recipient of the transplant receives the greatest benefit of all, the organ. However, the donor gets no benefit (although one of course can say there is a psychological benefit of giving someone a valued organ). There are often many fine stories of a person meeting a grateful recipient after the fact. (https://www.youtube.com/watch?v=zpiZHs5ZPWo) These authors called on a strictly regulated market but also highlighted the more positive benefits of live organ donors for outcomes.3
Recently, the head of the transplant team has asked you to develop a proposal to actually present to the health system that will propose a major new initiative to the Transplant Society in Nephrology on again revisiting this issue as the wait time for transplants has increased for pediatric patients as well as for adults. In doing so, he suggests as a first step, you should prepare slides for a full discussion to the annual medical meeting. She has asked that you address the pros and cons of this issue, as you and she are aware the health system’s medical ethicist is a serious and helpful person. In addition to outlining your slides, suggest how you might plan your strategy to present this pro- posal to the health system as well as moving forward to approaching the legislature and publicly, given the emotional nature of this issue.
1 Eli A. Friedman, “Stressful ethical issues in uremia therapy”, Long Island College Hospital Conference, “May 30, 2008), Brooklyn, New York 2 Abigail Hall, : Let People Sell Their Organs,” Forbes (December 14, 2015), https://www.forbes.com/sites/realspin/2015/12/14/sell-organs/#3d24
fb4126e4 3 Charles A. Erin and James Harris, “An ethical market in human organs,” Journal of Medical Ethics (2009), Vol. 29, pp. 139-140
Should There Be the Marketing of Body Parts? CASE STUDY
,
Week 8 Case Analysis (MKT6250 Healthcare Marketing)
· Due Friday by 11:59pm
9781284200171_CASE_Should There Be the Marketing of Body Parts.pdf
Read the attached case, the textbook chapters, and watch the videos to be able to analyze the case.
The issue presented in this case is a serious and difficult issue from a religious, moral and health care perspective. There are significant wait times for organs in several important areas to maintain bodily functions for people in the U.S. In addition to the established procedures that have been used to harvest organs, sadly there has been a black market that has also occurred for organ harvesting. Within the medical profession some have questioned whether individuals should be paid to donate and whether this might, with appropriate regulations, lead to greater pools for donated organs and the reduction of wait times in needed areas. The challenge then is to determine some of the ethical perspectives around this issue.
Discuss both the pros and cons of "pay-for-parts".
Instructions:
The Case Analysis must follow the following guidelines:
1. You must give a quality analysis of the case based on the key terms showing mastery, using clear logic, and supporting facts. Also, the analysis must directly address the case using chapter readings and research.
2. Case Analyses test the understanding of key elements of Healthcare Marketing, therefore, they must be thoroughly addressed.
3. You must use citations with references to document information obtained from sources. The key elements and concepts of Healthcare Marketing are found in the sources listed in the syllabus (it is your duty to search for them, read, analyze, evaluate, summarize, paraphrase in your answers, and cite the authors who wrote the articles, books, term papers, memoirs, studies, etc. What it means is that you will have not less than 5 references from the listed sources.
4. Grammatically correct paper, no typos, and must have obviously been proofread for logic.
5. Avoid direct quotes, you must paraphrase and cite. If you direct quote (two words or three words, mission statements, phrases, etc.) you must include in your citation parenthesis page number or paragraph number. When you direct quote Brand taglines, you must include the Brand name in the citation parenthesis.
6. Key terms or Questions must be typed out as headings, with follow-up analysis or answers in paragraph format, and a summary or conclusion at the end of the paper.
The Case Analysis must be in APA format