In this assignment, you are to use the corporation “Southwest Airlines”. You will prepare an executive-level PowerPoint presentation that could be delivered to the board of directors.
This assignment requires the use of three or more quality resources, including your textbook. Use any or all of the following resources to conduct research on the chosen corporation:
- The corporation’s website.
- Public filings from the Securities and Exchange Commission's Filings & Forms page.
- Strayer University's online databases.
- The Nexis Uni database.
- Other credible sources, such as the corporation's annual report, will often provide insights that other resources may not include.
- It is expected that you will use your textbook as a resource for this assignment.
Instructions:
- Use the template to Develop an 8-12 slide PowerPoint presentation with speaker notes and appropriate graphics. This presentation should be prepared for the board of directors of the corporation and is based only on your assignments from Weeks 3, 6, and 8, and the following:
Step 1: Create a SWOT analysis for Southwest Airlines to determine its major strengths, weaknesses, opportunities, and threats.
Step 2: Based on the SWOT analysis, outline a strategy for Southwest Airlines to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
Step 3: Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
Step 4: Outline a communications plan Southwest Airlines could use to make the strategies you recommend above known to all stakeholders.
Step 5: Assess efforts by Southwest Airlines to be a responsible (ethical) corporate citizen and the impact on the corporation's bottom line. Provide specific examples to support your response.
- Use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources)
How to Use This Template
Each slide needed in your submission is provided in this template.
Do not add slides
Do not delete slides (except the “How to Use This Template” slide)
Replace the “blue” font on each slide with your presentation content
Change all font to black
Use bullet points on the slides (7 or fewer words per bullet)
Do not type every word you plan to say on the slide
Enter the text/transcript of your talk in the speaker notes section
The speaker notes section is the gray area below each slide
Do not enter your speaker notes in comment boxes
Remember to cite your sources (in-text citations)
Do not include audio or video clips
Delete this slide before submitting your assignment
Delete this slide before submitting your assignment
Strayer University
Delete this slide before submitting your assignment
Notes: This is the speaker notes section of the PowerPoint presentation.
Do Not type every word you plan to say on the slide.
Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.
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BUS499
capstone
Week 10 Assignment
Capstone Project
Strayer University
Public Company
Insert what you would say to introduce yourself to your executive audience and tell them what you are going to cover in your presentation
Do Not type every word you plan to say on the slide. Use bullet points only.
Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.
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3
SWOT Analysis
Strayer University
| Strengths | Weaknesses |
| Opportunities | Threats |
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
3
SWOT Analysis Strategy
Strengths and Opportunities
Insert 1st bullet describing the strategy to capitalize on strengths and opportunities
Insert 2nd bullet describing the strategy to capitalize on strengths and opportunities
4
Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
Based on the SWOT analysis, you should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.
4
SWOT Analysis Strategy
Weaknesses and Threats
Insert 1st bullet describing the strategy to minimize weaknesses and threats
Insert 2nd bullet describing the strategy to minimize weaknesses and threats
5
Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
Based on the SWOT analysis, you should thoroughly outline a strategy for the company to minimize its weaknesses and threats.
5
Competitiveness Strategy
Competitiveness
Insert 1st bullet point of levels and types of strategies to maximize competitiveness
Insert 2nd bullet point of levels and types of strategies to maximize competitiveness
6
Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its competitiveness.
6
Profitability Strategy
Profitability
Insert 1st bullet point of levels and types of strategies to maximize profitability
Insert 2nd bullet point of levels and types of strategies to maximize profitability
7
Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its profitability.
7
Communications Plan
Competitiveness Strategies
Insert 1st bullet point on the plan to communicate the competitiveness strategies to stakeholders
Insert 2nd bullet point on the plan to communicate the competitiveness strategies to stakeholders
8
Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
Based on the previous slide (Competitiveness Strategies), you should thoroughly outline a communications plan the company could use to make the strategies you recommended known to all stakeholders.
8
Communications Plan
Profitability Strategies
Insert 1st bullet point on the plan to communicate the profitability strategies to stakeholders
Insert 2nd bullet point on the plan to communicate the profitability strategies to stakeholders
9
Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
Based on the previous slide (Profitability Strategies), you should thoroughly outline a communications plan the company could use to make the strategies you recommended known to all stakeholders.
9
Corporate Social Responsibility
Responsible (ethical) Corporate Citizen
Insert 1st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – a specific example
Insert 2nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – a specific example
Impact of Efforts on the Company’s Bottom line
Insert 1st bullet point on the impact the efforts have on the company’s bottom line – a specific example
Insert 2nd bullet point on the impact the efforts have on the company’s bottom line – a specific example
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Strayer University
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response.
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Sources
Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning.
Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g., web address)
Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g., web address)
Insert any additional sources
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Strayer University
You should use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources)
Follow the guidelines in the Strayer Writing Standards (SWS) Slideshow and ensure all references are included on the sources list slide using SWS format.
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