Week 6 External and Internal Environments

Student’s Full Name

Strayer University

BUS499 Business Administration Capstone

Professor’s Name

Date

(Note: This assignment should be 4-6 pages not including the title or source pages. The headings for each section are provided below as well as tips for success. Delete the content provided and replace it with your own content. Refer to your assignment instructions, Assignment Formatting Tips PDF, and the scoring guide (rubric) for specific details as you complete your paper. Always follow Strayer Writing Standards. Delete this text.)

Write an introduction paragraph. No more than 6 sentences. No direct quotes. (Replace this text with your text which will be in black font.)

General Environment

(This is Step 1 of the assignment. You are asked to choose one segment of the general environment that would rank highest in influence on the selected corporation. You are then asked to assess how the high-ranking segment in the general environment you selected influences the corporation and the industry in which it operates. Make the selection from the segments discussed in the course. [See Table 2.1 in the textbook]. Your assessment should be directly related to your selected corporation and should incorporate key concepts from the course material. Be specific and support your assessment with detailed evidence. Replace this text with your text which will be in black font)

Five Forces of Competition

(This is Step 2 of the assignment. You are asked to choose one of the five forces of competition that you estimate to be the most significant for the selected corporation. You are then asked to evaluate how well the corporation addressed this force in the last five years. [See Figure 2.2 in the textbook]. Your response here should incorporate key concepts from the course material and reflect the knowledge of your research. In your evaluation, you will break down all components to determine or analyze facts, values, or views. To thoroughly evaluate the corporation’s response, you will need to refer back to your Week 2 readings and lectures. Replace this text with your text which will be in black font)

Future Improvements

(This is Step 3 of the assignment. You are asked to keep the same force in mind and predict how the corporation could improve its ability to address this force in the next 5-10 years. Your prediction should be your own, not predictions or recommendations from your sources or actions your corporation has already taken or plans to take. You must support your response with relevant, specific evidence. Replace this text with your text which will be in black font)

Greatest External Threat

(This is Step 4 of the assignment. You are asked to consider the external threats affecting the corporation and assess how the corporation should deal with its most serious external threat. You must support your position with two pieces of specific evidence. The threat must be specific to your selected corporation. Support your position with an assessment of the threat’s impact on the corporation. For example, your justification could include comparing other threats or evaluating facts supporting the magnitude of the threat’s impact. Follow this justification with a discussion of how the corporation should address the threat. Specifically describe the strategy and provide a justification supporting why you believe the strategy will successfully combat the threat. Replace this text with your text which will be in black font)

Greatest Opportunity

(This is Step 5 of the assignment. You are asked to consider the opportunities available to the corporation and assess how the corporation should deal with its greatest opportunity. Justify why you believe the opportunity to be the greatest. Support your justification with an assessment of the impact the opportunity could have on the corporation. For example, your justification could include comparing other opportunities or evaluating facts that support the magnitude of the opportunity’s impact. Follow this justification with a discussion on how the corporation could best take advantage of the opportunity. Specifically describe the strategy and provide evidence supporting why you believe the strategy will successfully add value to the corporation. This section must include a clearly identified opportunity and a clearly articulated action the corporation should take to take advantage of the opportunity. Replace this text with your text which will be in black font)

Strengths

(This is Step 6 of the assignment. You are asked to consider the selected corporation’s greatest strengths and determine the strategy or tactic the corporation should use to maximize its strengths. Be sure to refer to your textbook in this section as it provides a solid background in Chapters 2-3. You must support your choice with specific evidence and justify your strategy or tactic. Replace this text with your text which will be in black font)

Weaknesses

(This is Step 7 of the assignment. You are asked to consider the selected corporation’s most significant weaknesses and determine the strategy or tactic the corporation should use to minimize its greatest weakness. Be sure to refer to your textbook in this section as it provides a solid background in Chapters 2-3. You must support your choice with specific evidence and justify your strategy or tactic. Replace this text with your text which will be in black font)

Sources

1. Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization. 13th ed. Cengage Learning.

2. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g., web address)

3. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g., web address)

(Add entries if needed and be sure to apply Strayer Writing Standards (SWS). Delete this text.)

2