1,700-2,000 Words
https://online.cdu.edu.au/bbcswebdav/pid-4561247-dt-content-rid-31702107_2/courses/BUS303_Sem1_2023/02%20-%20Learning%20Materials/Week04/autoPresentation/story_html5.html
https://online.cdu.edu.au/bbcswebdav/pid-4561254-dt-content-rid-31909089_2/courses/BUS303_Sem1_2023/02%20-%20Learning%20Materials/Week05/AutoPresentation/story_html5.html
https://online.cdu.edu.au/bbcswebdav/pid-4561261-dt-content-rid-32408979_2/courses/BUS303_Sem1_2023/02%20-%20Learning%20Materials/Week06/autoPresentation/story_html5.html
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-big-reset-data-driven-marketing-in-the-next-normal?cid=other-eml-alt-mip-mck&hdpid=0121ad4c-e8c4-4e3f-aa8b-63f6403ba4e1&hctky=12678911&hlkid=f23a70e6b8574f72b041a89a02383a1b
https://www.broadbandsearch.net/blog/internet-statistics
- What is Cybercrime?
- What are the functions of the European Cybercrime Centre?
- What is cybercrime-as-a-service, and how can it be combatted?
- What Government department is responsible for monitoring and reporting on cybercrime in Australia?
- List and describe the current eCommerce Security issues.
- Is it possible to have a 100% guaranteed secure eCommerce system? (justify you answer)
- To identify a targeted level of security what might you consider and why?
- List and describe the six key dimensions to e-commerce security.
- Discuss the issues and tensions related to implementing very high security mechanisms on an eCommerce site and social values?
- What are the key point of vulnerability in the physical and software eCommerce environment?
- List and describe the most common and damaging forms of security threats to eCommerce consumers and site operators?
- Describe encryption.
- Describe SSL/TLS.
- What is a VPN and how does it work?
- How might you protect networks?
- Do operating system have features to help with security (discuss)?
- The development and implementation of a security plan will be paramount to the security of your eCommerce site, describe the major feature of a security plan and its implementation?
- Search the Web and see if you can identify Australian Laws that might help the tracking and policing of eCommerce criminals (explain what you have found)?
- List and describe the most common forms of eCommerce payment systems?
- List the five parties involved in an online credit card purchase.
- Describe how you might go about setting your eCommerce site up to accept Credit card purchases.
- Describe how an online credit card transaction works.
- Discuss the difference between Digital Cash and Virtual Currency.
- What is a business model and how is it used to guide a business to success?
- Describe and discuss the key elements of a business model?
- How does a business plan relate to a business model?
- Why is capital so important to a start-up?
- List as many sources of capital as you can?
- Why is crowdfunding problematic to and what is changing to improve the situation?
- List and describe the main B2C eCommerce Business Models?
- Discuss how revenue models relate to the business model.List and describe the main B2C eCommerce Business Models?
- Describe what a Private Network is.Can eCommerce change industry structures and if so how?
- What is a Value Chain?
- What is a Value Chain Analysis and how is it used to inform Management?
- What are Firm Value Webs and how can they improve value chain efficiency?
- What are business strategies and how are they used to promote success?
- Describe and discuss the five generic strategies that might be used to realise profit?
- What are Disruptive Technologies and what are the four general stages of the disruption process?
- Discuss the growth rates of eCommerce consumer relative to different regions and stages of development.
- Discuss the usage statistics for different demographics groups and why it is important to know.
- Do any of your potential customers NOT use broadband, if so why is this important to your marketing?
- Is price the only thing you might consider when marketing your product or service (discuss)?
- Why is it important to understand the Five stages in the consumer decision making process?
- Do online marketing activities have anything to do with offline sales (discuss)?
- Are “Big Ticket” items often bought online (discuss)?
- Describe eCommerce shoppers and why their habits might be important.
- Describe and discuss the two most important customer factors in generating online sales?
- What are the key difference between online and offline marketing techniques?
- Discuss multi-channel marketing and its importance.
- Which part of your marketing plan should you focus on first?
- What should the firms Web site be used for?
- Describe and discuss some important marketing and advertising tools you might use to attract eCommerce customers.
- What are the pros and cons of email marketing and how might you go about conducting an email campaign?
- Describe Affiliate, Viral and Lead generating marketing.
- What is social marketing and why do you thin it is so effective?
- Is multi channel marketing effective, support your argument?
- Is customer retention important and why?
- Do all customer’s want the cheapest price (discuss)?
- Describe the demand curve and why it is important.
- How do web transaction logs, cookies and databases relate to eCommerce marketing?
- What is Big Data and what are some of its advantages and disadvantages?
- You have just launched an online marketing campaign, how might you go about measuring its success?
- Discuss CPC and CPA.
Asia Pacific College of Business and Law Page 1 of 2
Assessment Item 2 BUS303 GLOBAL DIGITAL ENTERPRISE
Assessment Topic: Social and Mobile Marketing and Business Research, Analysis & Planning
Due Date: Sunday, Midnight, Week 8
Length/Size/Amount: 1,500-2,000 Words
Semester Value: 40%
Learning Outcomes:
1. Monitor changes in digital environments and identify their potential opportunities and impacts on an organisation.
2. Critically analyse an organisation's strategic information and digital system’s needs.
3. Plan and implement communications and information systems to achieve strategic goals.
Available Resources You can find useful resources to support the development of your assignment in the Students Resources sections of the Learnline site (e.g. Report Writing Guide, Porters Five Forces Model, etc.).
Learning Focus This assignment covers concepts learned in Weeks 1 to 7 (inclusive) with a specific focus on concepts learned in Week’s 3, 5, 6 & 7.
Scenario You are a Northern Territory based entrepreneur. You would like to open an online Vegan restaurant called NoCow-NoFowl. This business will offer a range of dietary balanced vegan meals for pick-up from a Bagot Rd outlet or delivery to a customer’s preferred location.
The new and creative aspect of your planned business is that customers’ will be able to order their meals in two different formats: Dine-Home-Now or Make-It-Myself.
• Dine-Home-Now will result in the ready-to-eat meals prepared fresh and delivered directly to the customers preferred location within a guaranteed delivery time.
• Make-It-Myself meals will be delivered in a convenient pack ready for a customer to follow simple step-by-step instructions on how to prepare the meal. There will be a guaranteed delivery time.
The meal preparation facility on Bagot Rd will not have in-house dining facilities. However, it will have a complete home delivery service: e-scooters for small orders and a e-van for larger and commercial orders. Customers will be able to order and pick-up meals directly at the preparation facility.
The anticipated primary ordering system is an online ordering system that will:
• Be connected to an eBusiness production package that will sequence the production of orders for the preparation area.
Asia Pacific College of Business and Law Page 2 of 2
• Ensure available ingredients are tracked to ensure orders can be fulfilled. If ingredients become unavailable the related meal/s are removed from the menu automatically.
• Log and collate customer feedback.
The vision of the Business will be:
To sell fresh, healthy, tasty Vegan meals, for pick-up or delivery, that vegans and meat eaters will want to buy on a regular basis.
You have extensive experience in Vegan food preparation having learned from the best, your mum! However, you have little business experience including running commercial kitchens, setting up stocking and ordering systems, online marketing, advertising, and building online presence. While you are very experienced with social media because you us it everyday interacting with your friends, you haven’t explored the ecommerce opportunities of social media channels.
However, outside of the above detail you are unsure of how to proceed. You know that you need to conduct some serious research and planning and be critical of everything you think you know to ensure success in the online business space.
Task Details To complete this assignment, you are going to construct a business plan using a report formatted with Harvard in text author-date style.
Your report will need to focus on:
• Describing in detail, the eCommerce strategy you are going to use to achieve your goals including aspects such as, but not limited to, revenue models, target markets, business models, development capital realization, Porter’s analysis, and SWOT analysis.
• Describing in detail, a marketing and advertising strategy for your eBusiness including aspects such as, but not limited to, behaviour models, Web site usage, consumer profiles, trust, and validity, mobile, Apps, email, social media, transaction logs, data collection, and cost benefit analysis.
Note: you need to clearly justify the key aspects, techniques, and strategies of your business proposal.
- BUS303 GLOBAL DIGITAL ENTERPRISE
- Learning Outcomes:
- Available Resources
- Learning Focus
- Scenario
- Task Details