You are required to come up with a business to create a digital marketing plan for, to include all that we will cover in this term.
The business needs to be a non-existing business and one that you all agree on as a group.
STEP 1: Meet with your group members and determine the business you want to create and market for on digital platforms. The company needs to be a small-medium business based in Canada.
STEP 2: Once you have agreed on the business concept, you need to identify the target audience for your business, presented in the form of a persona. You need to create your persona covering the following:
– Demographics of your persona: Age, gender, occupation, income, geographical location
– Persona details: Typical name of your persona, the typical image of your persona, and their 4 points – happiness, frustration, ambitions, and fears (3 points for each)
– Provide details on how your persona interacts on the internet (Search, Social Media, email, etc.)
STEP 3: Once you have created your main persona, you need to create your company profile. This should include the following:
– Company name: including the reason for your choice
– Company Logo & Colors: you can use any of the free websites discussed in the class and make sure to choose colours that resonate with your persona. You will need to provide the reason for your choice.
– Company Slogan based on your persona’s interest
– Company description: A brief description of your company, its purpose, and what services you offer. Typically this needs to be one paragraph, concise and short.