For this individual assignment, you will write a research brief for an organization where there is a potential international market growth opportunity. This assignment will form the foundation for your second Individual research project. Using the guidelines below, you will develop an approach to a trade research assignment in the form of a research brief?
Assignment Overview
Select a Canadian organization, where there are potential international market growth opportunities for its product?
Develop a research question(s) based upon this opportunity/problem?
Develop research objectives for the project and finally,
Create a research brief?
Criterion # Criterion Description
1
Identify the issue/position
Clarifies the issue to be discussed and/or the position to be argued in this paper
2 Support Sources
Identifies the sources of ideas or evidence used in developing the argument or conclusions
3 Analysis
Analyses the ideas or evidence to develop the argument or conclusions
4 Contradictory Evidence
Critiques contradictory evidence, information, experts’ opinions and/or methodologies
5
Personal Bias
Acknowledges personal biases or assumptions
6
Conclusions
Describes conclusions
Detailed Guidelines
Stage Guidelines Criterion
1
Define Research Objectives
Is it a problem or opportunity?
Include reasons why you chose this particular country/region and demographic, and what your initial thoughts were before you began to gather evidence.
In defining the Research Objectives: you may want to consider the following aspects from Unit 2 of your textbook
Dividing the problem
Key Research Issues for Exporters
Partner-based Research Requirement
Criterion #1
Criterion #5
Criterion #1
2
Create a Research Brief
Organizational Background Info
Business Problem/opportunity background
The reason for the research
Actions to be taken with the research
Deadline – for the research
Estimated budget – for the research
Criterion #1
Criterion #3
3
Outline at least 10 research resources that will inform your decision making
Explain what information each resource will contribute
Critique contradictory evidence, information, experts’ opinions and/or methodologies that would cause the organization to stop or delay this international endeavour
What information is missing and/or assumptions that will need to be made.
Criterion #2
Criterion #4
Criterion #5