Case Study 1-2: Lego (pp. 32-34) Managing & Using information system (a strategic approach) seventh edition
How did the IS and the organization design changes implemented by knudstorp align with the changes in business strategy?
Which of the generic strategies does Lego appear to be using based on this case? Provide support for your choice.
Are the changes implemented by knudstorp an indication of hyper competition? Defend your position.
What advice would you give knudstorp and christiansen to move Lego out of the recent dol-drums and to return to growth and relevance?
