(a) For the blue ocean curve of a strategy canvas, define the meaning of i) Focus; ii) Divergence; and iii) Tag line
(b) Assume that you have this innovative idea:
Panoramic Meeting: This idea aims to provide clients with the full view during the meeting or a presentation. In the meeting room, five walls (top, front, two sides, and back) will be built with a large screen such that the presenter may want to demo or display a product, clients will see how it looks like with the most real simulated experience. For example, if the presenter want to display the decorations plan of a room, it would be good to use the panoramic meeting room to give clients the best view.
(i) Through market research and analysis, identify 3 critical success factors (CSFs) for each of the following perspective: Eliminate – D, Reduce – C, Raise – B, Create – A, New customer groups – X.
(ii) Using focus, divergence and tagline, critically evaluate why this idea is a blue ocean strategy. This evaluation should first be done from the perspective of your chosen industry.
