For this assignment, you will conclude your marketing plan by developing your hypothetical healthy food restaurant company's (GreenEats) integrated marketing communications strategy. The categories for the communications strategy include traditional, digital, social media, and cause-related marketing. I will create a video to advertise the product or service. Please complete all written parts including the script for video.
Note: You should make all assumptions needed to complete this assignment.
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MKT500: Week 10 Assignment |
MKT500: Week 10 Assignment Template: Marketing Plan Part C
Overview
For this assignment, you will conclude your marketing plan by developing your hypothetical company's integrated marketing communications strategy which will include creating a video segment that could be posted on a social media platform aimed at your target audience.
Note: You may make all necessary assumptions needed for the completion of this assignment.
Template Instructions
· Complete all six sections of this assignment template. Detailed assignment instructions are provided in each section.
· Type all answers directly on this template. Read the instructions for each section and answer all the questions using your own words and complete sentences. Note the required number of paragraphs for each response. Do not simply copy and paste direct quotes from any source. Be sure to cite your sources if you paraphrase or summarize other authors’ ideas.
· Ensure your responses reflect your knowledge from the course readings and other resources. Provide a detailed rationale for your responses supported by evidence from resources.
· Review the assignment rubric to ensure you have completed all sections correctly before submitting the template on your Canvas assignment page.
· Produce writing that is clear and well organized and applies appropriate SWS style. Your writing should contain accurate grammar, mechanics, and spelling.
· Use at least two quality sources to support your writing. Choose sources that are credible, relevant (within the last 5 years), and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review the Library Guide.
· Save the file as: Lastname_Firstname_MKT500_WK10_Assignment and submit it through the assignment link in your course. Note: Create and submit the video portion of the assignment in addition to the assignment template. Instructions are provided in the Required Resources section below.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
Resources
· Course Textbook
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Instructions: Your answer in this section should be 1-2 paragraphs. *In each section of this assignment template, you will click/tap in the indicated field to type your responses. The field will automatically adjust in size as you type. |
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1. Explain the key components for this part of your marketing plan, including how you will use the feedback you received on Part B of your marketing plan to make improvements. Click or tap here to enter text. |
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SECTION 2: TRADITIONAL PROMOTION Instructions: Your response in this section should be 2-3 paragraphs. Use complete sentences. |
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2. Describe the strategy for traditional promotion for the product or service and target market. (Include: content/message, platform [ advertising, public relations, sales promotion ], and timing.) Click or tap here to enter text. |
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SECTION 3: SOCIAL MEDIA PROMOTION Instructions: Your responses in this section will include a 3-4 paragraph written entry and a link to a 30-45 second video with a corresponding written script. Your video will be recorded directly on your Canvas assignment page and linked in this template. Refer to the Instructions PDF linked in the assignment Resources section of the Week 10 Assignment page in the course. |
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3a. Describe the strategy for social media promotion for the product or service and target market. Include: content/message, platform, and timing. Notes: · Refer to the Week 8 social media marketing activity and the Week 8 discussion. · This is a good section to use references to speak to the validity and choice of your social media choices. That is, use an academic resource that shares their research on demographics and metrics of the use of your chosen platform(s). For example, TikTok has xxx number of followers who are between the age xx, have xx with income level of xx–xx, and like to share xxxx. Then cite/reference the source. Click or tap here to enter text. 3b. Create a script and record a 30-45 second video to advertise your product or service as a social media influencer. The ad should reflect your social media strategy and should be focused on your target market (audience). · Refer to the Week 10 Assignment Course Resources for instructions on How to Record Video or Audio Using My Media [PDF] to help you record your video. Don’t worry! You can record the video more than once before you submit it. Paste the link to your video URL in the field below: (Note: After you paste the link, hit the space bar to make the link clickable) Click or tap here to enter text. Enter your written script in the field below: Click or tap here to enter text. |
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SECTION 4: DIGITAL PROMOTION Instructions: Your response in this section should be 3-4 paragraphs. |
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4. Describe the strategy for digital promotion for the product or service and target market. Include: content/message, platform, and timing. Click or tap here to enter text. |
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SECTION 5: SOCIAL RESPONSIBILITY OR CAUSE-RELATED MARKETING STRATEGY Instructions: Your response in this section should be 3-4 paragraphs. |
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5. Develop a social-responsibility or cause-related marketing strategy most relevant to the product or service and target market. ( Note: refer to the Week 10 discussion.) Click or tap here to enter text. |
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SECTION 6: SOURCE LIST Instructions: Use the space below to complete your source list. Be sure to utilize the Strayer Writing Standards. Refer to your assignment instructions above to ensure you have the required number of sources. |
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Click or tap here to enter text. |
GREAT JOB! YOU’VE REACHED THE END OF THE TEMPLATE!
Be sure to review your work for clarity, spelling, and formatting before submitting. Refer to the instructions at the top of the template to save and submit your finished assignment.
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