While data and statistics are powerful, storytelling can be persuasive because it influences minds as well as hearts. Data works on the logical side of our brain while stories work on the emotional side.
With that in mind and knowing that you will need to present your business plan soon, in a 200-250-word response, what elements do you plan to incorporate into your business plan presentation that will enable you to tell the story of your new venture?
How will you know your presentation was an effective one?