In at least three brief paragraphs (30 to 50 words each) describe:
1 — How you think the organization was effective or not, and why.
2 — How did the organization's past reputation influence the public's perception of the situation, and how it was punished by the league.
3 — How did the personalities of the team's star, coach and owner impact news and social media coverage of the crisis.
References to crisis communication research/theories from the textbooks are also suggested.