Discuss the specific board structure present in your chosen organization, including the benefits of this structure. Discuss the current management strategies for recruiting, using, an

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OL 665 Milestone Two Guidelines and Rubric

Overview

Not-for-pro�t organizations require leaders who can manage them as businesses and also understand the needs of the communities they serve. Inspirational leaders can help not-for-pro�t

organizations achieve their missions and reach their altruistic goals. In addition, good communication practices promote positive public relations and attract supporters.

Prompt

Analyze the leadership strategies and communication practices of the not-for-pro�t organization you chose for your strategic analysis.

Speci�cally, address the following critical elements:

I. Introduction: Introduce your chosen organization. Include background information relevant to communicating your strategic analysis. Consider when, where, and how the organization

was founded.

II. Analysis:

A. Leadership:

1. Discuss the speci�c board structure present in your chosen organization, including the bene�ts of this structure.

2. Discuss the current management strategies for recruiting, using, and retaining human capital, including to what extent a succession plan is in place.

3. Evaluate the current leadership strategies and organizational structure for strengths and weaknesses in managing boards, volunteers, and staff.

B. Communications:

1. Discuss the organization’s current communication strategies internal and external, for promoting the organization's shared values.

2. Discuss the organization's public relations strategies and speci�c branding techniques.

3. Evaluate the current communication strategies for opportunities for advancing the goals of the organization both internally and externally.

III. Conclusion: Write a conclusion to your paper that summarizes the organization’s leadership strategies and communication practices.

What to Submit

Submit a 3- to 4-page Microsoft Word document (not including the title page or references) with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting.

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Milestone Two Rubric

Criteria Exemplary (100%) Pro�cient (90%) Needs Improvement (70%) Not Evident (0%) Value

Introduction Meets “Pro�cient” criteria, uses

organizational information and

anecdotes to create a hook, and

introduces a controlling idea

(thesis) to alert the reader to

what to expect from the

discussion of leadership and

communication

Introduces chosen

organization, including all

necessary background

information relevant to

communicating the strategic

analysis

Introduces chosen

organization, including all

necessary background

information relevant to

communicating the strategic

analysis, but introduction is

cursory

Does not introduce chosen

organization

15

Leadership: Board Structure Meets “Pro�cient” criteria, and

discussion demonstrates a

sophisticated awareness of the

nuances of board types within

not-for-pro�t organizations

Discusses the speci�c board

structure present in chosen

organization, including the

bene�ts of this structure

Discusses the speci�c board

structure present in chosen

organization, but discussion is

cursory, contains inaccuracies,

or does not include bene�ts

Does not discuss the speci�c

board structure present in

chosen organization

10

Leadership: Management

Strategies

Meets “Pro�cient” criteria, and

discussion demonstrates a

complex grasp of personnel

management strategies

Discusses the current

management strategies for

recruiting, using, and retaining

human capital, including to

what extent a succession plan is

in place

Discusses the current

management strategies for

recruiting, using, and retaining

human capital, including to

what extent a succession plan is

in place, but discussion is

cursory or contains

inaccuracies

Does not discuss the current

management strategies for

recruiting, using, and retaining

human capital

10

Leadership: Leadership

Strategies

Meets “Pro�cient” criteria, and

evaluation demonstrates

nuanced understanding of how

leadership strategies and

organizational structure

in�uence managing boards,

volunteers, and staff

Evaluates the current

leadership strategies and

organizational structure for

strengths and weaknesses in

managing boards, volunteers,

and staff

Evaluates the current

leadership strategies and

organizational structure, but

evaluation is cursory or

contains inaccuracies

Does not evaluate the current

leadership strategies and

organizational structure

10

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Criteria Exemplary (100%) Pro�cient (90%) Needs Improvement (70%) Not Evident (0%) Value

Communications:

Communication Strategies

Meets “Pro�cient” criteria, and

discussion demonstrates a

sophisticated grasp of

communication strategies used

to promote shared values

Discusses the organization’s

current communication

strategies, internal and

external, for promoting the

organization's shared values

Discusses the organization’s

current communication

strategies, internal and

external, for promoting the

organization's shared values,

but discussion is cursory or

contains inaccuracies

Does not discuss the

organization’s current

communication strategies

10

Communications: Public

Relations

Meets “Pro�cient” criteria, and

description demonstrates

nuanced understanding of the

organization's public relations

strategies and branding

techniques

Discusses the organization's

public relations strategies and

speci�c branding techniques

Discusses the organization's

public relations strategies and

speci�c branding techniques,

but discussion is cursory or

contains inaccuracies

Does not discuss the

organization's public relations

strategies and speci�c branding

techniques

10

Communications: Advancing

the Goals

Meets “Pro�cient” criteria, and

evaluation demonstrates

nuanced understanding of how

communication strategies can

support advancing the goals of

the organization

Evaluates the current

communication strategies for

opportunities for advancing the

goals of the organization both

internally and externally

Evaluates the current

communication strategies for

opportunities for advancing the

goals of the organization both

internally and externally, but

evaluation is cursory or

contains inaccuracies

Does not evaluate the current

communication strategies for

opportunities for advancing the

goals of the organization both

internally and externally

10

Conclusion Meets “Pro�cient” criteria, and

rationale demonstrates an

insightful analysis of the

organization’s leadership

strategies and communication

practices

Summarizes the organization’s

leadership strategies and

communication practices

Summarizes the organization’s

leadership strategies and

communication practices, but

summary is cursory

Does not summarize the

organization’s leadership

strategies or communication

practices

15

Articulation of Response Submission is free of errors

related to citations, grammar,

spelling, syntax, and

organization and is presented

in a professional and easy to

read format

Submission has no major errors

related to citations, grammar,

spelling, syntax, or organization

Submission has major errors

related to citations, grammar,

spelling, syntax, or organization

that negatively impact

readability and articulation of

main ideas

Submission has critical errors

related to citations, grammar,

spelling, syntax, or organization

that prevent understanding of

ideas

10

Total: 100%