Revisit the Learn section for this week to review Kotter's 8 Steps for Leading Change and the case study: The Importance of Strategic Communication During Change Management at Palm College of Hospitality and Event Management.
In Kotter's model, the first step is "establishing a sense of urgency."
- Discuss 2 examples of how a sense of urgency can be created to overcome communication barriers within an organization.
- How could you use this strategy as you develop the communication plan for your company?
In the case study Palm College of Hospitality and Event Management is undergoing a change in administrational leadership. The changes need to be communicated in such a way that it improves the workers' morale and provides faculty and staff with the information that they need to support the new vision of the college.
- If you were a business consultant for Palm College, what recommendation(s) would you offer to the new dean regarding his email and future communication channels?
- How can you apply the change management communication strategies discussed in the case study to your company's consulting plan?
Provide a substantive response to one or more of your classmates.