You are responsible for overseeing a bicycle start-up company. You led this company through its first six quarters, making strategic and tactical decisions to create a successful busine

Awesome Bike’s

C1. Business Overview

" Our mission is to build relationships and empower others in the surrounding communities through bicycles to be more active and live life to the fullness. Here at Awesome Bikes will like to meet every person's needs to find the best fit and quality of bikes. We strive daily to meet our needs. "Our goal is to reach as many customers as possible, that is why we opened our first retail locations in Bangalore, then expanded to Rio de Janeiro, Amsterdam, and New York where we produce a variety of bikes, at many price points, in all major categories, like recreational, mountain, and speed. We produced custom 3D-printed, carbon fiber bikes, using the just-in-time manufacturing method.

C2. Financial Analysis

Awesome Bike’s used marketing, store expenses, force sales, and the use of bank loans.

Topic 1

Marketing –

When it came to our marketing goal at Awesome Bike’s; our goal was to reach as many customers as possible and the most effective way to get the word out in regards of our awesome bikes and new business. Awesome Bikes decided to put a priority on advertising and internet marketing to grab customer interest in our bikes. Using the market research, we carefully selected which channels to use to reach out target customers to expanded our business in marketing efforts to gain as much exposer as possible. When going over our income statement, our advertising and internet marketing expense had increased from $60,283 in Q1 to $111,500 in Q6, but the cost percent of gross profit from Q1had not cumulate profit for this quarter but looking at Q6, indicating that our ads was more effective over time.

Topic 2

Store Expenses and Sales Force –

With the marketing was to reach as many customers as possible, Awesome Bikes took an approach with retail markets and sales expenses. The mission was that if we could expand more in more market this would allow a salary package that is beneficial for both sales team and the business. We wanted reach more customers, market share, and have the best team in place to deliver the best for our customers. From Q1 to Q6, our store and sales expense had a 70%.

Topic 3

Loans –

Although Awesome Bikes was aggressive in reaching as many customers as possible, by expanding into more markets, increasing our sales teams, and adding equipment to production, we decided against using loans to expand. By taking this approach, we increased our cash on hand from $405,910 in Q1 to $5,519,001 in Q6 and our

.

C3. Ethical Decision-Making

Rights and well-being of workers –

Awesome Bikes understands that our employees are vital to our success and worked hard to provide best-in-class salaries and benefits. Our overall compensation package per employee went from $19,310 in Q1 to $23,898 with an overall satisfaction rate of 80.9%.

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RUBRIC TASK 1

A: CUMULATIVE BALANCED SCORECARD

NOT EVIDENT A spreadsheet exported from the business simulation is not provided. APPROACHING COMPETENCE The spreadsheet exported from the business simulation does not contain the final cumulative balanced scorecard and verification details, or the cumulative total performance score is not at or above the minimum score of 0.001.

COMPETENT

The spreadsheet exported from the business simulation contains the final cumulative balanced scorecard and verification details, and the cumulative total performance score is at or above the minimum score of 0.001.

B: FINANCIAL STATEMENTS

NOT EVIDENT Neither the final income statement nor the final balance sheet is provided.

or final balance sheet are incomplete.

APPROACHING COMPETENCE

Either the final income statement or final balance sheet is not provided as part of 2 separate, unaltered spreadsheets, or a verification link is not provided in each submitted spreadsheet, or the final income statement or final balance sheet are incomplete.

COMPETENT

The complete final income statement and final balance sheet are provided in 2 separate, unaltered spreadsheets with a verification link in each spreadsheet.

C1: BUSINESS OVERVIEW

NOT EVIDENT The submission does not describe the business from the simulation.

APPROACHING COMPETENCE

The submission provides a description of the business, but the description is not accurately based on the business in the simulation, or the description of the sales outlet locations, the products produced, or how the product is manufactured is not accurate or is incomplete.

COMPETENT

The submission provides a description of the business that is accurately based on the business in the simulation, including information about the sales outlet locations, the products produced, and how the product is manufactured.

C2: BUSINESS DECISIONS

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