Select one of the following scenarios:
Scenario 1: You are a budding entrepreneur with a great idea and you want to pitch it on the TV show "Shark Tank." Your product or service should be something the Sharks will want to sink their teeth into.
Scenario 2: You've got a great idea you want to pitch to your leadership team.
For either scenario, there are two deliverables:
- Part One: Create a 1-2 minute pitch of your idea, using the approaches described in the Weekly Materials. For this section, you may either write out your pitch or record it on video. Make sure your pitch includes:
- An introduction previewing what you are going to pitch
- A hook
- A brief, non-confidential, description of your product or service
- Any differentiating advantages your product or service offers
- Financial information, such as how much your product or service sells for (for purposes of this scenario, you can make this information up)
- An explanation of how you will use the Sharks' money or your organization’s financial support (e.g., building your product, hiring more employees)
- A call to action
- Part Two: Considering the course materials, including the weekly lecture notes, for this week, discuss the persuasive approach(es) you used and why you chose them. For example, how did you incorporate ethos, logos, and pathos into your pitch? If you used storytelling, how did this approach help earn the buy-in from your audience?