Which of the 19 theories, models, and frameworks presented in Chapter 4 do you find most inspiring? Why? Try to select one that might apply to the social cause you intend

Which of the 19 theories, models, and frameworks presented in Chapter 4 do you find most inspiring? Why? Try to select one that might apply to the social cause you intend to research. 

Textbook:  Lee, N. R. and Kotler, P. (2023). Social marketing: Behavior change for social good (7th ed). Sage.  

300 words response requirement