When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses:
- McDonald's
- Cadillac
- Walmart
- What words, feelings, and images immediately come to mind when you hear the brand name you selected, or see the brand logo?
- Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.
Discussion Response Requirements
For all of the course discussions, there are no right or wrong answers. You are simply responding to questions in your own words. Do not copy and paste content from the web. This is a violation of Strayer's Academic Integrity policy.
- Respond to the discussion with at least four good sentences for each bullet point. Make sure you address all points of each bullet.