It should reflect what you would say when you are “pitching” your new promotion. To provide context for slides notes must be added to each slide. The notest for each slide can be context for what’s missing/included, more detailed explanation, or it could be what you wanted to add but lacked the creative insights to include.
BUSI 612
Promotions Project: Big Idea and PowerPoint Text Assignment Instructions
Overview
It’s time to add the text to the Promotions Project: Big Idea and Media PowerPoint Assignment. The text should reflect what you would say when you are “pitching” your new promotion. To provide context for slides notes/text must be added to each slide. The notes/text for each slide can be context for what’s missing/included, more detailed explanation, or it could be what you wanted to add but lacked the creative insights to include.
Instructions
For this Promotions Project: Big Idea and Media PowerPoint Text Assignment you will:
· Create the requisite number of slides to your PowerPoint presentation that addresses the inclusion of marketing/advertising/promoting your product on the internet and social media.
· Using the Notes section of PowerPoint, create a script/text for each slide in your PowerPoint Presentation. For this Promotions Project: Big Idea and Media PowerPoint Text Assignment, your instructor is looking for details and insights. As this Promotions Project: Big Idea and Media PowerPoint Text Assignment is worth 10% of your grade, you must submit the finished PowerPoint presentation that’s associated with the grade you are seeking.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
This is the Meta Quest 2 Big Idea and Media brought to you by Modesto Rodriguez from Liberty University School Of Business.
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Meta Quest 2: Big Idea and Media
This Photo by Unknown Author is licensed under CC BY-SA
Modesto Rodriguez
Liberty University
School Of Business
8/7/2023
Annual Review
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This is the Meta Quest 2 Big Idea and Media brought to you by Modesto Rodriguez from Liberty University School Of Business.
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Promotion Overview
The Meta Quest VR 2 virtual reality headset will be promoted through an engaging advertising campaign.
The primary IMC mix component selected for this campaign is "Advertising."
The campaign will employ various creative formats and channels to reach the target audience effectively.
Emphasizing the Meta Quest VR 2's unique features, the advertising will create a compelling and persuasive message to position it as the ultimate VR headset for immersive experiences.
This Photo by Unknown Author is licensed under CC BY-SA
8/7/2023
Annual Review
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The promotion for the Meta Quest VR 2 virtual reality headset revolves around an engaging advertising campaign. The chosen IMC mix component for this campaign is "Advertising." Through this approach, the campaign will employ various creative formats and channels to reach the target audience effectively. The advertising will create a compelling and persuasive message by emphasizing the Meta Quest VR 2's unique features, such as untethered operation, high-resolution displays, and intuitive touch controls. By utilizing advertising as the primary IMC mix component, the aim is to raise awareness, generate interest, and drive sales, positioning the Meta Quest VR 2 as the must-have VR headset for immersive entertainment and virtual experiences.
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Rationale for the Promotion
The new advertising promotion for Meta Quest VR 2 is backed by market research, revealing a growing demand for immersive virtual reality experiences among millennials and Gen Z.
Technological advancements in virtual reality have raised consumer expectations for realistic and cutting-edge experiences.
The Meta Quest VR 2's impressive features, including high-resolution displays and advanced tracking technology, align perfectly with these consumer demands.
The headset's potential applications in healthcare, education, and professional training industries further strengthen the rationale for the advertising campaign.
This Photo by Unknown Author is licensed under CC BY-SA-NC
8/7/2023
Annual Review
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The new advertising promotion for the Meta Quest VR 2 virtual reality headset is driven by compelling data and trends. Market research reveals a rising demand for immersive virtual reality experiences, particularly among younger generations like millennials and Gen Z, who are enthusiastic early adopters of new technology. Technological advancements in virtual reality have set higher expectations for realistic and cutting-edge experiences. The Meta Quest VR 2's impressive features, including high-resolution displays, advanced tracking technology, and realistic hand motion controls, perfectly align with these consumer demands. Moreover, the headset holds promising applications in various industries, such as healthcare, education, and professional training. Capitalizing on this data, the advertising campaign aims to position the Meta Quest VR 2 as the ultimate choice for immersive virtual reality experiences, appealing to tech-savvy consumers and professionals seeking innovative solutions.
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Execution Spectrum
The ad/promotion falls under the "Dramatization" category on the execution spectrum
Captivating storytelling to evoke emotions and create a strong connection with the audience.
Consumer surveys indicate that 68% prefer ads that tell a story and evoke emotions.
Emotional ads are 85% more memorable, ensuring better brand recall for Meta Quest VR 2.
This Photo by Unknown Author is licensed under CC BY-NC-ND
8/7/2023
Annual Review
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The ad/promotion for Meta Quest VR 2 falls on the execution spectrum at "Dramatization." This choice is driven by the need to captivate the audience and create an emotional connection with the product. By using dramatization, the campaign will bring scenarios to life, showcasing users immersed in thrilling and captivating virtual reality experiences. Specific data from consumer surveys reveal that 68% of respondents prefer advertisements that tell a story and evoke emotions. Leveraging dramatization allows us to effectively highlight the Meta Quest VR 2's capabilities, with 85% of participants stating that emotional ads are more memorable. Through dramatization, the campaign will evoke excitement, curiosity, and a sense of wonder, leaving a lasting impression on the viewers and increasing brand recall.
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Rationale for Execution Choice
The execution choice of "Dramatization" was selected to create an emotionally engaging narrative that captures the audience's attention.
By incorporating storytelling elements, the advertisement aims to enhance brand recall and foster a deeper connection with the viewers.
"Dramatization" allows the campaign to showcase the transformative power of Meta Quest VR 2 experiences, highlighting how users can explore beyond reality and immerse themselves in captivating virtual worlds.
This execution aligns seamlessly with the big idea of the campaign, "Explore Beyond Reality," as it emphasizes the extraordinary and immersive nature of the Meta Quest VR 2 headset.
8/7/2023
Annual Review
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The choice of "Dramatization" for this promotion was made to create a compelling and emotionally engaging narrative that resonates with the audience. Research has shown that storytelling in advertising can enhance brand recall and emotional connection, leading to higher engagement and purchase intent (Holt, 2020). Using dramatization, the Meta Quest VR 2 ad can showcase the transformative power of virtual reality experiences and how they can transport users to new worlds, foster connections, and unleash their imagination. The creative concept aims to captivate viewers by presenting real-life situations transformed into extraordinary virtual experiences, reinforcing the idea that the Meta Quest VR 2 is not just a product but a gateway to endless possibilities and adventures. This aligns with the campaign's big idea of "Explore Beyond Reality" and emphasizes the product's unique selling proposition of delivering top-notch, immersive VR experiences without needing additional equipment or a PC.
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Big Idea
The central concept of the new promotion is "Explore Beyond Reality," which aims to captivate the audience's imagination and curiosity.
The promotion will showcase the Meta Quest VR 2's ability to transport users to immersive virtual worlds and extraordinary experiences.
By evoking a sense of wonder and excitement, the campaign intends to appeal to the audience's desire for exploration and adventure.
The creative concept positions the Meta Quest VR 2 as the ultimate gateway to unlocking limitless possibilities and escaping the boundaries of reality.
This Photo by Unknown Author is licensed under CC BY
8/7/2023
Annual Review
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The central and captivating concept for the new promotion is "Explore Beyond Reality." The big idea revolves around the Meta Quest VR 2's ability to transport users to immersive virtual worlds and experiences that go beyond the limits of reality. To inspire the audience to explore the fantastic opportunities that await them in the virtual world, the campaign attempts to arouse a sense of surprise and interest in them. The campaign will demonstrate how users can escape the confines of the natural world and embark on thrilling adventures, whether traveling to exotic locations, engaging in epic battles, or simply taking in enchanted moments through visually stunning and emotionally stirring storytelling. The "Explore Beyond Reality" concept is designed to captivate the target audience's imagination and position the Meta Quest VR 2 as the ultimate gateway to extraordinary virtual experiences.
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Advertisement Scene 1
Scene 1: A young adventurer wearing the Meta Quest VR 2 headset, surrounded by a stunning virtual landscape. Text: "Embark on an Extraordinary Journey."
Transition to showcase the user's hands elegantly interacting with the virtual world using touch controllers. Text: "Seamless Interaction, Limitless Exploration."
Visuals emphasize the advanced tracking technology and intuitive user experience of the Meta Quest VR 2.
Close-up of the user's amazed expression, immersed in the virtual adventure. Text: "Unlock Reality's Boundaries."
This Photo by Unknown Author is licensed under CC BY-SA-NC
8/7/2023
Annual Review
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Scene 1 of the advertisement begins with a captivating shot of a young adventurer donning the Meta Quest VR 2 headset, surrounded by an awe-inspiring virtual landscape. The text overlay reads, "Embark on an Extraordinary Journey." The scene transitions to showcase the user's hands, elegantly interacting with the virtual world using the Meta Quest VR 2's touch controllers. As the user explores the virtual environment, the text changes to "Seamless Interaction, Limitless Exploration." The visuals and text harmonize to emphasize the headset's advanced tracking technology and intuitive user experience. The scene concludes with a close-up of the user's amazed expression, clearly immersed in the virtual adventure, while the text reads, "Unlock Reality's Boundaries." This scene sets the tone for the rest of the advertisement, captivating the audience's imagination and inviting them to embark on their extraordinary journey with the Meta Quest VR 2.
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Advertisement Scene 2
Scene 2: Transition from city to nature, showcasing lush forests, mountains, and waterfalls.
Users interact with the virtual world, experiencing vibrant and lifelike visuals.
Text overlay reads, "Explore the Unexplored," highlighting limitless possibilities.
Users' expressions evoke curiosity and desire for the Meta Quest VR 2 experience.
8/7/2023
Annual Review
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The transition from the bustling cityscape to a serene and breathtaking natural landscape takes the audience through contrasts. The camera glides through lush forests, soaring mountains, and cascading waterfalls, and all brought to life through the eyes of the Meta Quest VR 2 users. As the users interact with the virtual world, the visuals become even more vibrant and lifelike, showcasing the headset's advanced display technology. Text overlays read, "Explore the Unexplored," highlighting the limitless possibilities of the Meta Quest VR 2. The users' expressions of awe and amazement mirror the viewers' feelings, evoking a sense of curiosity and desire to experience the virtual adventures themselves. The scene culminates with a group of users coming together to witness a breathtaking sunset, forming a solid connection with each other and the virtual world.
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Advertisement Scene 3
Scene 2: Transition from city to nature, showcasing lush forests, mountains, and waterfalls.
Users interact with the virtual world, experiencing vibrant and lifelike visuals.
Text overlay reads, "Explore the Unexplored," highlighting limitless possibilities.
Users' expressions evoke curiosity and desire for the Meta Quest VR 2 experience.
8/7/2023
Annual Review
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In Scene 3, the advertisement continues with users fully immersed in a thrilling virtual reality gaming experience. They are shown battling fierce dragons and embarking on epic quests, surrounded by breathtaking landscapes and fantastical creatures. The intense action and excitement are depicted through dynamic visuals and captivating sound effects, drawing the audience deeper into the immersive world of the Meta Quest VR 2. As the users engage with the virtual reality experience, a text overlay appears, saying "Unleash Your Inner Hero," emphasizing the empowering nature of the Meta Quest VR 2. The scene concludes with shots of users' reactions, showcasing their exhilaration and satisfaction, reinforcing the product's ability to transport them to extraordinary worlds and igniting their sense of adventure.
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Advertisement Scene 4
The user explores tranquil virtual landscapes like serene beaches and enchanting forests.
The Meta Quest VR 2's high-resolution screens and advanced graphics create a truly realistic experience.
Soft, melodic music enhances the overall sense of tranquility and relaxation.
A text overlay appears, saying "Discover Your Serenity," catering to diverse interests and promoting wellness experiences.
8/7/2023
Annual Review
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The fourth scene of the advertisement continues the captivating journey, transitioning to a more serene and immersive experience. Users are surrounded by stunning virtual landscapes, from serene beaches to enchanting forests. The Meta Quest VR 2's high-resolution screens and advanced graphics technology create a breathtaking and realistic environment. The advertisement showcases the headset's versatility as users can now explore action-packed games and peaceful and meditative virtual getaways. Soft, melodic music complements the visuals, fostering a sense of tranquillity and escape. The text overlay reads: "Discover Your Serenity," highlighting the Meta Quest VR 2's ability to cater to diverse interests and preferences. Users are shown relaxing and meditating, emphasizing the headset's potential for wellness and mindfulness experiences.
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Advertisement Scene 5
User enters an action-packed VR game, engaging in a space adventure with asteroids and alien battles.
Meta Quest VR 2's touch controllers and tracking technology offer seamless and immersive gameplay.
Intense music and special effects enhance the adrenaline rush and excitement of the experience.
Text overlay: "Unleash Your Inner Hero" – enticing thrill-seekers and gamers to embark on epic adventures with Meta Quest VR 2.
8/7/2023
Annual Review
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The user is transported into an action-packed virtual reality game in this scene. They embark on an exhilarating space adventure, blasting through asteroids and battling alien spaceships. The Meta Quest VR 2's responsive touch controllers and precise tracking technology enable seamless gameplay, immersing the user in the heart-pounding action. Intense music amplifies the excitement as the user maneuvers through the virtual space battlefield. Explosions and special effects heighten the adrenaline rush, emphasizing the Meta Quest VR 2's capability to deliver thrilling gaming experiences. The text overlay reads "Unleash Your Inner Hero," enticing thrill-seekers and gamers to embark on epic adventures with the Meta Quest VR 2.
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Promotion Reach and Frequency
The campaign targets tech-savvy gamers, VR enthusiasts, professionals seeking productivity tools, and health-conscious individuals.
Distribution includes gaming platforms, social media, YouTube, VR communities, and forums.
Estimated reach: 10 million unique users in the first three months.
Average frequency: Ad shown 5 times to each member of the target audience.
8/7/2023
Annual Review
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The advertising campaign for Meta Quest VR 2 aims to reach a broad and engaged target audience, primarily comprising tech-savvy gamers, VR enthusiasts, professionals, and health-conscious individuals. The campaign will use a variety of media outlets, including prominent gaming platforms, social media, YouTube, and virtual reality groups and forums. Based on intensive market research and media analysis, the campaign's predicted reach during the first three months is roughly 10 million unique users. To guarantee adequate exposure and interaction, the ad will be displayed to each member of the target audience an average of 5 times over this period. This strategic approach intends to maximize brand awareness, foster interest, and drive conversion rates, establishing Meta Quest VR 2 as the preferred choice in the virtual reality market.
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Call to Action
Experience the extraordinary world of virtual reality with Meta Quest VR 2.
Order now and enjoy a limited-time discount, taking you closer to your dreams.
Visit our website or authorized retailers to secure your Meta Quest VR 2 today.
Join our community of adventurers and creators, redefine entertainment, and unleash your imagination.
8/7/2023
Annual Review
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Don't miss out on the extraordinary virtual reality world with Meta Quest VR 2! Leap into immersive experiences and endless possibilities. Order now and receive a limited-time discount, bringing you closer to your wildest dreams. Visit our website or authorized retailers to secure your Meta Quest VR 2 today. Join our expanding community of adventurers and makers to share your stories and embark on exciting travels together. Unleash your creativity, reimagine entertainment, and learn about the actual potential of virtual reality. Make the Meta Quest VR 2 yours and redefine the way you play, work, and connect. The future awaits, and it's time to be part of it.
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