Exercise Content
- Read carefully the following articles –
https://www.clearvoice.com/resources/create-marketing-personas-2023/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter
https://www.orbitmedia.com/blog/ai-marketing-personas/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter
They give you an insight on creating Marketing/Buyer personas for your brand.
Research further the concept of creating marketing personas.Write a minimum 2-page report on the subject and also -
Include an example of a marketing persona you created for your favorite brand.