Finding an article:
You can find latest news reports by subscribing to the following – NRF Smartbrief, Shop.org Smartbrief, and STORES e-newsletter. You may also run across some latest news pertaining to the retail industry in various media such as The NewYork Times, The Washington Post, and Wall Street Journal. Of course, if you need any help in finding an article, talk to me in advance
In your recorded presentation, you will provide the following information:
- Summary of the article so that your audience knows the relevant details
- Brief background about the company/industry highlighted in the article (current status; future growth; trends impacting the industry etc)
- Why you found the article interesting
- How can other retailers/marketers use the information presented in the article?
- Generate 3 questions that can lead to a discussion among your peers. If an article does not have enough information to generate discussion, pick another article. Do not ask questions for which the answer would be a simple yes or no.
- Provide responses to the answers provided by the commenters.
Presentation Rubric
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Evaluation Categories |
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I. Organization |
Strong 15 |
Proficient 12 |
Satisfactory 10 |
Weak 7 |
Unacceptable 0 |
Score |
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Format of presentation is appropriate. enhances the quality of the presentation, and is visually appealing. The information is presented in a logical sequence and has a nice flow. Sources are appropriately cited throughout the presentation. |
Format of presentation is appropriate and is visually appealing. The information is presented in a logical sequence. Sources are appropriately cited throughout the presentation. |
Format of presentation is appropriate but lacks visual appeal. The information is presented in a fairly logical sequence. Sources are cited throughout the presentation with less than a few errors. |
Format of presentation isn’t completely appropriate for the task. The information isn’t presented in a logical sequence. Sources are not consistently cited throughout the presentation and have errors. |
Format of presentation isn’t appropriate. The information isn’t presented in a logical sequence. Sources are not cited. |
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II. Content |
Strong 45 |
Proficient 39 |
Satisfactory 35 |
Weak 29 |
Unacceptable 0 |
Score |
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Introduction is attention-grabbing and succinctly summarizes the topic and establishes a clear framework for the rest of the presentation. Accurate information is represented and is relevant to the topic. There is a clear conclusion to the presentation that summarizes main ideas. |
Introduction summarizes the topic and establishes a framework for the rest of the presentation. Accurate information is represented and is relevant to the topic. There is a clear conclusion to the presentation. |
Introduction briefly summarizes the topic but doesn’t elaborate on a framework for the rest of the presentation. Accurate information is represented and is typically relevant to the topic. There is a conclusion to the presentation. |
Introduction somewhat summarizes the topic but doesn’t elaborate on a framework for the rest of the presentation. Mostly accurate information is represented but some information is not relevant to the topic. There is not a clear conclusion to the presentation. |
Introduction doesn’t summarize the topic clearly and doesn’t elaborate on a framework for the rest of the presentation. Information is not accurate and lacks relevancy to the topic. There is no conclusion to the presentation. |
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III. Presentation |
Strong 40 |
Proficient 34 |
Satisfactory 30 |
Weak 27 |
Unacceptable 0 |
Score |
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Speaker maintains eye contact and is engaged and animated during the presentation. The speaker has a clear and audible voice and maintains a good pace. The length of the presentation meets requirements. |
Speaker maintains eye contact and is relatively animated during the presentation. The speaker has a clear and audible voice and maintains a good pace. The length of the presentation meets requirements. |
Speaker has infrequent eye contact with the audience and has moments of animation and engagement, although not consistent. The speaker has a relatively clear and audible voice and maintains a good pace. The length of the presentation meets requirements. |
Speaker lacks eye contact with the audience. Speaker doesn’t seem engaged and isn’t animated during the presentation. The speaker has a relatively clear and audible voice but doesn’t keep a good pace. The length of the presentation does not meet requirements. |
Speaker lacks eye contact with the audience. Speaker isn’t engaged and isn’t animated during the presentation. The speaker does not have a clear and audible voice and doesn’t keep a good pace. The length of the presentation does not meet requirements. |
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Additional Comments: |
Your total score ( Total Rubric: 100 points ) |