Your task is to create a business plan that you will use to raise funding for your business idea. Your business plan should include the following elements The market analysis (market

ACTIVITY BRIEF FOR ASSESSMENT 2

ACADEMIC YEAR 2022 – 2023 – TERM III

Course MBA301 – Entrepreneurial & Design Thinking (3CH/4ECTS)

Instructor Minli Zhao & Christian Viladent

Participation in all assessment activities stated in this document is required. An overall course total of 70

points is required to pass the course. Due dates and times are always in Geneva time.

Assessment 2

Description Due date and time

Weight of course total

Task 2.1: Entrepreneurial Thinking

Assessment type: Quiz

Description: Students answer 5 questions by selecting the most suited answer from a given set of options

12 May. 23

18:00 CET

5%

Task 2.2: Business Idea Evaluation

Assessment type: Discussion forum

Description: Students post the assessment of a concrete business idea of their own choice using one or several of the frameworks learned in the course

02 Jun. 23

18:00 CET

5%

Task 2.3: Business Plan Individual Project

Assessment type: Written assignment

Description: Students post a business plan of their own business idea or a business idea given by the instructor

Assessment brief with more details will be published on the course site.

09 Jun. 23

18:00 CET

50%

INSTRUCTIONS

Task 2.3

Your task is to create a business plan that you will use to raise funding for your business idea. Your business plan should include the following elements

1. The market analysis (market potential of your business idea) 2. The customer analysis (pain points & needs) 3. The value proposition & business model 4. The industry & competitor analysis 5. The launch plan or current operation if already launched 6. The future outlook (next 3-5 years) 7. The funding requirements 8. The team

FORMAT

Your submission must meet the following formatting requirements:

• Submit one file only.

• Required file format for main submission: word document.

• Additional file format for additional deliverables: not applicable

• Additional file requirements: None.

Other details:

• Font size 12

• Double-spaced

• Number of words: 2000-2500

All referencing and citations require Harvard referencing style.

LEARNING OUTCOMES

On successful completion of this course, students should be able to:

1. analyze design thinking as a mindset; understand the design thinking process, platform, and tools;

2. critically assess design thinking as a driver of innovation and entrepreneurship;

3. categorize different approaches and methodologies of design thinking;

4. develop an understanding of the nature of entrepreneurship across a range of business contexts: new

venture vs. established businesses;

5. judge disruptive innovation as a game changer in today’s globalized world and identify the leadership

behind it.

ASSESSMENT CRITERIA

All Tasks will be graded according to the rubric below:

Task/ Criteria

Accomplished (A)

Proficient (B) Partially proficient (C)

Borderline (D) Fail (F) Weight on

grade

Task 2.1 All 5 questions answered correctly

4 questions answered correctly

3 questions answered correctly

2 questions answered correctly

Less than (incl.) 1 questions answered correctly or no answers submitted by deadline

100%

Task 2.2

Content knowledge

The business plan covers all required elements and demonstrates mastery of content knowledge. This is evidenced by accurate use of concepts and the use of right terminology. The details of each element reflect critical understanding of concepts. The assumptions are convincing and explained clearly. The calculations are correct. The business plan is clear, well developed and interesting.

The business plan covers all required elements and demonstrates adequate understanding of content knowledge. This is evidenced by some use of concepts and the use of right terminology. The details of each element show correct understanding of subject area. Most of the assumptions are convincing and explained. Most of the calculations are correct. The presentation is clear and interesting.

The business plan covers most required elements and demonstrates basic understanding of content knowledge with some flaws. This is evidenced by some incorrect use of concepts and the use of wrong terminology. The details of each element can be further improved to lead to better outcomes. Some of the assumptions are flawed in their explanation. Most of the calculations are correct.

The business plan covers most required elements and demonstrates lack of understanding of content knowledge. This is evidenced by lack of concepts or mostly incorrect use of concepts. The use of wrong terminology is observed. The details of each element show some improvement need. Some of the assumptions are not explained or flawed. There are clear mistakes in the calculations

The business plan does not cover or only covers few of required elements. Lack of understanding of content knowledge can be observed in lack of concepts or mostly incorrect use of concepts. The use of wrong terminology is observed. The details of each element are poorly written. Obvious flaws in assumptions and calculations can be detected.

100%

Task 2.3

Visuals

Professionally designed. Attractive, relevant and add to understanding. Support the development of the presentation.

Professionally designed but there are some irrelevant visuals or some are missing. Support the development of the presentation.

Visuals are well designed. Generally, they support the argument, but some are irrelevant or unclear.

Visuals are mundane and not always relevant to the presentation development. Fewer than five spelling mistakes.

Visuals are poorly designed, containing only words and are used as notes. More than five spelling mistakes. Relevance is not clear.

100%

ADDITIONAL INFORMATION

Use PURE approach to provide constructive peer feedback.

Positive: First, highlight the strengths of the submission – what was done well? Give “happy comments”

right away, and be considerate and constructive

Unique: Next, comment on interesting and unique aspects of the submission – what did you find

interesting about it?

Revision: Third, be a “critical friend” – what suggestions do you have for improvement or revision. The

purpose is not so much “to grade” as to interact and suggest.

Education: Close by reflecting on what you learned and how you were educated from the submission as

a feedback provider.