You have an email from the chief information officer, Ms. Smith: Hello, I’ve been researching the ways companies are dealing with crises. XYZ can never be too prepared! A colleague sent an a

EXECUTIVE SUMMARY You have an email from the chief information officer, Ms. Smith: Hello, I’ve been researching the ways companies are dealing with crises. XYZ can never be too prepared! A colleague sent an article to John Luke that I don’t have time to read. I need you to summarize it for me. She’ll be in touch. Thanks! Ms. Smith
You have an email from John Luke, Ms. Smith’s administrative assistant: Hi, Please find the article Ms. Smith wants summarized below. Keep it simple–and short. One page is all she needs. Cover the basics: what the crisis was, mistakes that were made, and takeaways for XYZ.
BP Crisis Management, PR Misfires ? a Case Study