1. We know what decision Wolfe made: take the financing for Bumble, put Merci on hold.
Think about the decision to take the money for Bumble. What factors, positive and negative, would Wolfe have considered in making her decision?
Positive factors for taking the offered financing for Bumble? (2 marks) Negative factors against taking financing and starting Bumble? (2 marks)
2. To build a successful consumer business one must come to an understanding of the needs of the target audiences.
What are the needs/wants of women in an online dating service? (2 marks) What are the needs/wants of men in an online dating service? (2 marks)
3. What conclusions do you draw from your answers to Q1&2? (2 marks)
4. Strategy. Bonus question (+1 mark)
Based on your reading of the case, and your work, above, what further needs, or opportunities, do you see in the online dating sector?
