A Boston Consulting Group (BCG) or 9-Cell Matrix for Nike should be conducted when appropriate to identify the relative performance of the portfolio of companies in a multi-business corporation. This is required for companies involved in multiple industries, even if you have chosen to focus on only one.
What are the implications of your matrix for Nike? Which of your companys businesses should be priorities for investment, which for divestment?
For the 9-Cell Matrix of Nike, briefly explain significant factors that went into choosing variables and rating your companys businesses to determine position on the matrix.
Requirements: Graph with 2-3 paragraph explanation
