Hook: Introduce yourself using professional disclosure. How do any personal facts about you or your audience relate to the policy and impact? This can help grab your audience’s attention.
Describe the Problem: Present the problem and issues with the current policy that attempts to address the problem. Explain the impact on specific populations. You might even recount a specific story of someone adversely impacted by the problem, and explain how the policy as it exists does not help them.
Call to Action: Inspire your audience to support your goals for change. Why should they care?
Then, in writing, address the following:
Which strategies did you use to communicate the problem and needs of the population to your audience?
Why did you select the specific strategies over others? Was your selection informed by the details of your audience? Explain.
How did you use the following format to present your goals for change?
Hook
Describe the Problem
Call to Action
