Faculty of Business and Law Ethics Approval Form

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Faculty of Business and Law

Postgraduate Taught Research Ethics Application Form

Title of Project A study of factors affecting LINE Application User’s

online shopping behaviour in Thailand.

Name of Researcher Amonwan Thongkamkhao

SECTION A

YES NO N/A

1 Will you describe the main research procedure to

participants in advance, so that they are informed

what to expect?

2 Will you tell participants that their participation is

voluntary?

3 Will you obtain consent from participants?

4 If the research is observational, will you ask

participants for their consent to being observed.

5 Will you tell participants that they may withdraw from

the research at any time and for any reason?

6 With questionnaires/interviews, will you give

participants the option of omitting questions they do

not want to answer?

7 Will you tell participants that their data will be treated

with full confidentiality and that, if published, it should

not be identifiable as theirs?

If you have ticked No to any of questions 1-7, then your project is NOT low risk

8 Will your project involve deliberately misleading

participants in any way?

9 Is there any realistic risk of any participants

experiencing either physical or psychological distress

or discomfort?

10 Will it be possible to link identities or trace

information back to individual participants in any way?

11 Will the study involve discussion of sensitive topics

(e.g. sexual activity, drug use, ethnicity, political

behaviour, potentially illegal activities)?

12 Will financial inducements (other than reasonable

expenses, compensation for time or a lottery / draw

ticket) be offered to participants?

Faculty of Business and Law Ethics Approval Form

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If you have ticked Yes to questions 8-12, then your project is NOT low risk

YES NO N/A

13 Does your project involve work with animals?

14 Do participants fall into any of the following special groups?

If they do, please outline on page 2 how you will take account of their

needs.

Note that you may also need to obtain satisfactory Disclosure and

Barring Service (DBS) clearance

YES NO N/A

a) School Children?

b) People with learning or communication

difficulties

c) Patients

d) People in custody

e) People engaged in illegal activities (e.g. drug-

taking)

SECTION B

Please provide full details of your project below

(if insufficient detail is provided and the precise nature of the study is not clear your

supervisor will NOT approve the project and your form will be returned)

State the aims and objectives of this research:

This research examines the factors affecting LINE Application User’s online shopping

behaviour in Thailand

1. To study the purchasing behavior of consumers in Thailand through the LINE

application.

2. To study the factors affecting the selection of products via the LINE application,

including Demographic factors, Marketing mix (4Ps) and Technology Acceptance

Model (TAM)

How will participants be recruited? Who will they be (i.e. number, age, and

gender?):

The researcher will use the method to select the participants using the "Purposive

Sampling" target group via Google form or Survey Monkey, which is the group of

people who have purchased products through the LINE application in Thailand.

Based on Taro Yamane's formula for a total number of 385 participants, the age of

participants must be at least 18 years, and the gender of the participants will be male

and female and agender.

Details of the informed consent process (If required, use the Informed Consent

and Participant Information Sheet templates provided and submit with this

form):

In the summary that will be presented prior to participation in the online survey,

information on the requirements for participation will be provided. If a participant

Faculty of Business and Law Ethics Approval Form

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continues to answer questions in an online survey, this indicates that they have given

their consent to take part.

Description of the method (please submit your research instrument (survey

questionnaire, interview questions that you will be using to collect data with

this form if relevant):

This research is a quantitative research and survey research method which uses

survey questionnaires as a tool to collect data and analyze data by using the

processing of software packages. The results were then summarized to present the

findings in the form of tables and accompanying lectures.

Additionally, the researcher will study the marketing mix (4P) and the technology

adoption model (TAM). The questions in this section consist of a Rating Scale

questionnaire with criteria for determining the weight of the assessment on five

levels based on the FivePoint Likert Scales method.

Questions design: On-going

Where will this research be conducted?

Online via email direct to friends, linked in , Facebook and Line group of Thai

students, and Google form or Monkey Survey.

What steps have been taken or will be taken to ensure appropriate permissions

are obtained? (N.B. provide a copy of correspondence i.e. letter, emails granting

you permission must be submitted with your ethics submission):

This research is part of the study in the University of Northampton's MBA program.

The information you answer in this questionnaire will be kept strictly confidential and

will be used for the benefit of this study only.

Name (Caps)

Amonwan Thongkamkhao

Signature of Student

Date:

29/10/22

This project has been

approved in its current form

declined and will need to be revised and resubmitted

The following required revisions are stipulated.

Print Name

Supervisor:

or

Module Leader:

Signature

Date:

30/10/2022