Scenario
You have worked as a healthcare administrator for an assisted living facility for the past 10 years. In your role as administrator, your organization has achieved enormous growth and you have received accolades for your part in that growth. You have also gained an appreciable amount of experience in all facets of the operations. You feel as though the experience gained has positioned you to pursue your long-term goal of becoming a health services entrepreneur. You are preparing to develop a proposal for investors. Before you can seek assistance from potential investors, you must develop a business plan to “pitch” your idea.
Instructions
Create a business plan for a new health service organization (e.g., assisted living facility, dialysis clinic, wellness clinic, nursing home, or mobile clinic) that includes the following:
- An executive summary
- A vision statement (discuss what your organization aims to achieve)
- Your mission statement (explain why your organization exists—its purpose)
- A description of the business structure (management team)
- A SWOT analysis (include an environmental scan)
- A market analysis (include an analysis of the competition)
- A financial plan (include projections)
- Appendix (include any graphs from financial forecasts)
Rubric
– Comprehensive executive summary.
– Comprehensive vision statement.
– Comprehensive mission statement.
– Comprehensive description of the business structure.
– Comprehensive SWOT analysis.
– Clear and thorough market analysis.
– Clear and thorough financial plan.
-Comprehensive appendix.
Introduction
A business plan is a critical document that helps you start a new business. It’s also known as an “investment plan” because it helps you make sure your money isn’t going to waste. If you’re planning to start a health service organization, this might be the most important document in your arsenal of resources!
The mission and purpose of the organization,
You should include a mission statement and purpose statement at the beginning of your business plan.
The mission and purpose of an organization are the reasons why it exists, and they should be consistent with its goals. The vision statement describes how your organization will achieve its goals over time, while the business model describes how you’ll make money from customers in order to do so.
The business structure and management team,
The business structure is the organization’s hierarchy, and it can be described in terms of its top-down, bottom-up or horizontal divisions. For example, a company may have one owner at the top and multiple owners below him or her in each department. Or it could be organized similarly to an LLC with all the different owners owning parts of the firm (but not necessarily equal shares).
The management team is responsible for overseeing day-to-day operations at your new health service organization’s headquarters (also known as “headquarters”). They might include a CEO/president who oversees everything from finance to human resources; marketing directors who focus on advertising campaigns; sales managers who sell products or services; administrative assistants who handle paperwork related to running your business like payroll taxes etcetera…
A description of the health service/product/program you plan to offer,
A description of the health service/product/program you plan to offer, including:
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What is unique about it? What makes it different from other services or products that are already in the market?
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How will you market this new service or product? Who will be your target audience and how will they be reached, including any social media platforms (Facebook, Twitter) where they might be found.
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What are the benefits of using your new service or product over traditional options such as seeing a doctor at an office visit, paying cash for pharmaceuticals or purchasing over-the-counter medications at pharmacies.
Remember: A business plan should not just tell how much money needs to be raised; it should also explain how those funds would be used if they were available today or next year when needed by investors/credit lines need renewing etc..
The population and community you plan to serve,
To plan your business, you need to know the size and demographics of the population you plan to serve. The following data can help you get started:
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Population data. You may have access to this information from census reports or other official sources. If not, try looking at online databases such as www.censusfinder.org or www2 censusdata org/data/. Look up all sorts of interesting facts about your community, such as which groups make up its population (race/ethnicity) and how many people live there now compared with five years ago (growth rate). You’ll also want an idea of how much change there will be over time—for example, if there are growing pains associated with an influx of young families moving into an old neighborhood where schools are overcrowded because they’re so close together on one street corner!
A description of your health services (3-5),
Once you have a general idea of what the business structure will look like, it’s time to begin developing your business plan. Your health services (3-5) should include:
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A description of your health services (3-5). This section should describe the specific health services you will offer. For example, if you plan on offering prenatal yoga classes, this section might read “Prenatal Yoga Classes.” You can also include details about how many students attend each session and what their ages are. If your organization offers sports therapy services during the winter months and summer camps for children during other times of year, create multiple paragraphs detailing these offerings as well.
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How will you promote this service? You may want to include some marketing strategies in this section or write about ways that others have used social media platforms effectively when marketing their products or services in order to provide more insight into how exactly one should go about doing so before launching an actual campaign themselves!
A description of other services in the area that might compete with your own. What makes your service unique and how will you promote it?
You should include a description of other services in the area that might compete with your own. What makes your service unique and how will you promote it? How will you market your service?
In addition, if there are any existing organizations that provide similar services in the same area, what are they doing with their resources (financial and human) to compete effectively with yours?
Conclusion
A good business plan will help you start your new business and make it successful. The journey to your goal can be difficult, but remember that the best way to keep moving forward is with a positive mindset and commitment to your goals!