What influences a consumer buying decision? Discuss several influences such as peers, family, etc. What was your profile like on Claritas? Did the profile accurately describe some of your con

What influences a consumer buying decision? Discuss several influences such as peers, family, etc.

Introduction

As a consumer, you know that your purchasing decisions are influenced by many factors. Some of these may be related to what other people think about the product or brand; some might be cultural or social in nature; and some may even have an emotional component. In this blog post we’ll explore each of these influences in more detail and discuss how they impact our buying decisions

People influence people

People influence each other

People influence other people through word of mouth. When you are talking with someone, you can tell what your friend thinks about a product or service. If your friend has positive things to say about it, then that will make it more likely for you to buy the product or service as well. You may even want to try out something new just because your friends are into it! Social media also plays a big role in this way: if many people like and use something, then maybe we’ll all do so too! Even though social media gives us information about other people’s lives, there are still some ways that social media does not influence our buying decisions as much as we would like (e.g., how often do I actually interact with my friends?).

People also influence each other through their actions: if someone buys something from Amazon because they saw someone else use it on Instagram; or if one person buys clothes at Abercrombie & Fitch while another person goes shopping at J Crew; these two shoppers could lead others’ decisions over time until everyone buys those particular brands together instead of just one brand alone.”

Family influences

Family influences are very important. They can be a positive or negative influence on your buying decision.

Family members can be good in helping you make decisions, but they can also lead to bad ones if they try to influence you based on their own opinions instead of yours.

It’s important for consumers to know how much control they really have over their own purchases and lifestyle choices so that they feel comfortable in making those decisions on their own terms without feeling pressured by family members’ opinions or advice.

Social and cultural influences

Social and cultural influences

Social and cultural factors, such as peer pressure, family values and norms can also affect the buying decision. For example, you may be influenced by your friends’ opinions on a product or service. Or perhaps your family members have always bought certain brands because they are popular with other families in your area. This might mean that even if you don’t like these products yourself but feel obliged to buy them anyway because of the status quo in society (and therefore not just for yourself).

Social Norms: The social norm is how many people behave towards each other based upon their own personal experiences plus what others do around them. If there is no social norm then people will make their own decisions based on what feels right for themselves at any given time – this means that all individuals have different preferences which could affect choices made within an organization depending on who works there!

Consumers don’t make rational decisions

In a study by Professor Daniel Kahneman and his colleagues, they found that consumers don’t make rational decisions. They are influenced by emotions and their environment.

For example, if you have some money in your pocket, you might buy an expensive pair of shoes because it will make you feel good about yourself. You may not need this expensive shoe to be able to run fast or jump high but just because it looks cool!

In another example, when someone buys an expensive car brand new without having tried it out first (e.g., Mercedes), he/she might tend to believe those are better than other brands even though there is no evidence showing this claim true in real life situations where cars cannot be tested before buying them like road tests etc..

The brand as an influencer

The brand as a key influencer.

The reputation of a company influences consumers’ buying decisions. Consumers can learn about the company’s reputation through word-of-mouth, reviews from peers and friends, or by reading online articles about them. If you’re looking for information about a particular product or service and want to know what others think about it before making your decision, you should check out ratings sites such as Yelp! You’ll see that many people give restaurants good or bad reviews based on their experience at those restaurants—and that includes fast food joints too!

What are some of the market factors that influence a consumer?

Market factors are the external factors that influence a consumer. These may include:

The age of the marketer and their product. For example, if you’re selling a new car, then it’s likely that younger people will be more interested in buying this than older people because they have more disposable income and can afford to spend more on cars; however, if you’re selling an old car from the 1950s than there might be less interest among younger buyers because they don’t want any part of that era!

The location where your product is being purchased (e.g., online vs brick-and-mortar). In general speaking though; online purchases tend to be cheaper than at physical stores so people might prefer shopping online instead which influences their buying decisions as well as what kind of retailer has better deals when it comes down to purchasing products/services etc…

Conclusion

It’s important to have a good understanding of your audience and the factors that influence their buying decisions. By taking the time to understand these factors, you can develop products that meet their needs and help them make better choices.