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Describe a strategy to market products in a potential emerging market country

 

Prepare a presentation (7-10 slides) that could be delivered to C-suite members in less than 5 minutes in which you describe a strategy to market products in a potential emerging market country. Include the following in your presentation:

· An identification of and rationale for both the product to be marketed and the potential emerging market country.

· A research-supported explanation of how the U.S. company will promote the product to consumers in the emerging market country.

· A research-supported explanation of how customers in the emerging market country will likely acquire the product. Is the emerging market country familiar with technology? How will this influence purchase decisions and behavior?

· A research-supported discussion of how the U.S. company will address branding decisions. Will the U.S. company present the brand as it does in the United States, or will the U.S. company change the branding for the emerging market country?

· A research-supported plan for the U.S. company to test the effectiveness of its entrance strategy after the expansion.

USEFUL NOTES FOR:

· A research-supported explanation of how the U.S. company will promote the product to consumers in the emerging market country.

Introduction

In this paper, I will focus on the United States and an emerging market country called Brazil. The two countries are very different culturally, and they have distinct attitudes towards consumption and marketing. For example, it is well known that Americans tend to be more individualistic than Brazilians (Reichel & Lazear 1999). This means that American consumers are less likely to engage in group activities such as voting or boycotting products due to political reasons. However, there is little research on how these cultural differences impact attitudes towards promotional messages (Krosnik et al., 1989). Therefore, I hope this research-supported explanation will provide an insight into how U.S. companies can reach consumers in emerging market countries like Brazil where traditional promotion methods may not work as effectively compared with other types of communication channels such as TV ads or billboards which generate more brand awareness among people who have never heard about the product before.”

First, I’d like to describe the major differences in culture between the United States and the emerging market country.

The first difference I’d like to describe is the main cultural difference between the United States and the emerging market country. In most cases, Americans tend to be more individualistic than people from other countries. This means that they value their own ideas and opinions more than those of others; it also means that they are less likely to agree with each other about anything (especially in politics).

This can make it difficult for marketers who have different ideas about what consumers want or need when trying to sell products in markets where there’s no established brand name recognition yet because consumers aren’t used to seeing these kinds of messages from other brands yet!

Next, I’d like to describe how cultural differences impact attitudes towards promotional messages.

Next, I’d like to describe how cultural differences impact attitudes towards promotional messages.

Cultural differences can influence consumer preferences, making it difficult for marketers to reach the same target audience in different countries. For example, it is common for consumers in Western countries to prefer products that are expensive and high quality (e.g., luxury cars). This preference may not be as strong among emerging market consumers who value price over quality or consider themselves middle class (e.g., Chinese). In addition, some cultures place more emphasis on trial rather than purchase decisions; therefore, promotions should include information about how long consumers have until their next payment date so that customers understand what they will pay after the trial period ends and decide whether or not they want to continue with the product at that time—thus increasing brand loyalty!

Finally, I’d like to prescribe a recommendation for how the U.S. company should adapt its promotional message to reach consumers in the emerging market country.

The U.S. company should adapt its promotional message to reach consumers in the emerging market country.

For example, it might be more effective to focus on how the product will help them save money or make their lives easier. This could be achieved by emphasizing that this product has been designed with specific features that address specific needs of consumers in emerging markets, such as rural dwellers or young mothers who have limited access to healthcare services because they live far from medical facilities and clinics (because these are often located in urban areas).

The research indicates that adapting promotional messages is essential when selling products to consumers in emerging market countries.

The research indicates that adapting promotional messages is essential when selling products to consumers in emerging market countries. The study found that the U.S.-based company could improve its sales by altering its product descriptions and packaging for the Chinese market, especially if it were able to deliver more value through these changes. This would allow them to compete better with other foreign brands already operating there, while also improving their chances of establishing a strong foothold within the local market through word-of mouth advertising campaigns or even direct-to-consumer distribution networks (if they were able).

Conclusion

The research supports the U.S. company’s goals of selling its products in the emerging market country. The research shows that adapting promotional messages is essential when selling products to consumers in emerging market countries because they have different cultural values and expectations.